Signage plays an important role in reinforcing your brand’s visual identity. If you want to make the most out of your signage, you have to choose a sign company that knows how to make high-quality signs. Not only should the signs be durable, but they should also be indicative of your brand’s image. With that in mind, let’s take a look at these expert tips that will help you find the right sign company for your business.
- Look for experience
The first thing to consider when choosing a sign company is their experience. How long have they been working in the signage industry? Do they have a proven track record of meeting their client’s requests? You’ll come across sign companies that have been around for 10, 15 or even 20 years and what this means is their services consistently deliver satisfactory results.
Experienced sign companies will back up their products with full confidence and offer a substantial warranty period.
- Consider their professional associations
Each industry has its professional associations in which businesses belong to. Here in Australia, the sign industry is represented by the Australian Sign & Graphics Association (ASGA). Being a member of a local or national association reaffirms the sign company’s credibility and guides customers in choosing the most trusted sign makers in the market place.
- Learn about their manufacturing processes
Manufacturing signage takes skill and care, and it does require industry knowledge and expertise. This is especially true if you want a custom sign with complex manufacturing processes such as a freestanding pylon sign. CNC routering, wiring, vinyl application, and installation require unique trade skills that are obtained through specific training and experience.
If you want your signs that will be ‘fit for purpose for a long time, look for a sign maker that knows how to manufacture the exact sign for your business needs.
- Project management
There’s more to sign-making than just producing signs. Often, signage projects coincide with construction or renovation work where different trades will be working on-site. A reputable sign company should have no problems working with a shared job site and maintaining a collaborative effort between them and other skilled workers having full regard to safety requirements.
- Take a tour around their shop
To get a good feeling about a sign company, visit their facility and take a tour around their shop. You’ll get to witness how they manufacture their signs, experience how their staff accommodates you, and learn more about the specific techniques and processes they use. A proven signage company will be more than happy to show you around their shop to let you witness the quality of their work.
- Check their online presence
In this day and age of social media, having an online presence is just as important as having a physical shop. Most signage companies have a social media page where you can read customer reviews, review their affiliations, and find out about their latest offerings. A professionally designed website along with a responsive interface are good indicators that the company is modern and up-to-date with their products and services.
- Contact their references for feedback
Searching for the right sign company is no different from hiring an employee. You want to review their references and contact past customers for feedback to get a good idea of their work. As you learn more about the company, you’ll find answers to the following questions:
- Do they complete work on time?
- Do they offer excellent customer service?
- Are they responsive to enquiries and questions?
- What’s their warranty policy like?
- How was the experience of their previous clients?
- Safe work practices
Exterior signs are usually located right above a storefront entrance. This makes installation of the signs a very important factor. Not only for the visibility of the sign but also for the safety of the customers. A good sign maker will consider this and implement safe work practices to a high standard.
You can check the company’s website regarding their commitment to safe work practices to ensure you’re working with a trustworthy sign maker.
- Evaluate their capabilities
When it comes to choosing a sign company, you want to make sure that their specialties are right in line with your needs. Sign makers have differing specialities, with some specialising in window design and outdoor signage while others focus more on neon signs and displays.
As such, you want to evaluate the company’s capabilities to determine if they’re a good fit. Sit down with your team and highlight your signage requirements. From there, you can research companies that will best meet those needs whether it be for interior or exterior applications.
- Ask about their local market knowledge
Market conditions differ greatly between localities, even if they’re only a few kilometres apart. Whether it is keeping up with the latest trends or being familiar with updated signage legislation, a sign company that’s established within your area is a much better option than a sign maker that’s far away. Plus, their experience working with local clients is a huge advantage since they understand the needs of their target audience.