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Written by Daniel Lummis

A Guide to Choosing the Right Signwriter for Your Business

Hiring a signwriter may feel quite daunting of a task. After all, they are the ones responsible for conveying the exact message you want your customers to understand. A good signwriter knows how to mix and match design elements that will put your business on the map and attract the right people. But the big question is, how do you choose a signwriter? And what are the signs you should look out for when working with a signwriter?

In this article, we’ll be going over a few key considerations that you should keep in mind when selecting the right signwriter for your business. For anyone looking for professional sign writers in Perth, get in touch with us today for more information.

Experience is very important

Signage is one of the most integral parts of your company’s branding and the last thing you want is to work with a team of amateurs that have no clue with what they’re doing. Signage needs to look polished and professional and this can only be achieved by hiring a signwriter with sufficient experience and expertise.

Look for a signwriter with a wealth of portfolio across all mediums. One way you can tell a signwriter is well-versed in the industry is when they’ve served numerous local enterprises. You should settle for no less than first-class signage that captures your brand and boosts your local presence.


Ability to demonstrate creativity and versatility

Want to have a leg up against your competitors? Then you should definitely possess signage(s) that are unique and interesting. Look for a signwriter that leads the way in terms of innovation and style. A quick glance of the company’s portfolio will give you a good idea of how they execute their design cues. Each sign should stand out and make a statement. If you see this in the signwriter’s previous work, you can feel confident about them working with your own signage.

Creativity and versatility are two key traits of a successful signwriter. Are you into artsy wall murals? Or do you prefer vehicle wraps instead?  They should have no problems suggesting numerous design concepts that fit your wants, needs, and preferences. 


Groundbreaking in approach

Signage needs to work not only for your business but for your customers as well. A-frames, 3D signs, banner stands, illuminated letters; all of these must be active and engaging, not passive and forgettable. A great signwriting team will use their knowledge and expertise to craft artful pieces that give excellent results. Look for a company that uses state-of-the-art technology and for printwork and design. Modern signages that blend with your company’s branding is a surefire way of drawing in the right audience to your business.


Create a list that includes all signage services

Usually, any branding company that works in the signage industry tends to offer a wide range of services. To avoid spending a lot of money, make sure that you invest in a signage company that has all the features you need. Write them down, select a budget, and you will be good to go in this regard.


What type of products do they offer?

An essential thing to keep in mind is that most companies in the signage industry tend to be specialised. So, you have to see whether they can work on the desired type of sign or not. Adapt to the situation and take your time to study all the options before you make any pick.


What materials should you opt for?

Every signage company will tend to use different materials. Some signs are made out of carbon fibre, others are made out of plastic, while others can be steel-based and so on. There are numerous options when it comes to material and media type. However, the material selection is pretty subjective, so you are free to choose the one you like the most and suits the project in hand. A good sign company will give you all the specifications on each material and media type.


Durability matters

Durability is synonymous with quality in this regard. You want to work with a signage company that can offer you the most durable signs out there. You want to make the right investment and focus on products that will withstand any weather changes and day to day use. Keep this in mind when you select the right signage company for you and the results can be very good in the end.


Do they offer include installation?

Not all companies in the signage industry include installation. Talk to us Signs WA Joondalup today for an obligation free consultation regarding your signwriting needs.


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