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Signarama Joondalup
Written by Trine Larsen

Conformable vinyl and the importance of post heating

Vehicle graphics needs to be installed using high-end conformable vinyl, and here at Signarama Joondalup, we use only the best, and are one of only a few Australian companies who are 3M Select platinum Graphic providers. However, using the right vinyl is not enough, you also need to know how to install it for the best possible outcome. So we thought we’d talk to you about post heating and why it’s important when installing a vehicle wrap.

 

What is post heating and why do we do it?

Post heating is one of the final steps when installing vehicle wraps and graphics. When the installation of a vehicle is complete, we go over the wrap with a heat gun, focusing on the channels, recesses and trim edges where the vinyl has been stretched and manipulated to the contours of the vehicle. The act of heating these areas allows the adhesive to form a secure bond with the substrate, as well as stabilising the vinyl to the new form it has been forced into. Conformable vinyl has what we call a memory. Heating the vinyl a little bit will make the memory reset to its original form, but with a lot of heat, the vinyl will lose that memory and stay where it has been conformed to. Without post heating, the vinyl will want to return to its original form, and if post heating isn’t performed correctly, the vinyl will eventually lift and pop back to the shape it was before stretching it. The magic number for resetting vinyl memory is 95-120 degrees Celcius. Reach this temperature range during post heating and your vinyl will remain in its new form.

To show how vinyl memory works, have a look at this video, where a little heat is put to stretched vinyl and it pops back to the form it was before it was stretched.

Using heat when installing vinyl is key to success, not only does it work to set the new vinyl memory during post heating, but a little heat will also help any overstretched vinyl return to its original shape. It’s all about achieving the right temperature when working on a vehicle wrap, and our certified installer are intimately familiar with the best practises for successful vinyl installation.

It’s important to be careful when heating up your vinyl as putting too much heat on it while overstretching it during installation will make it impossible for the vinyl to return to its original form and may distort the image on the vinyl.

What tools do we use to post heat?

At Signarama Joondalup we use what is called a heat gun. It’s essentially an overpowered hair dryer which lets out a lot of heat, and the key to any successful vinyl wrap, is knowing how to use this tool to the best of its capabilities. When using a heat gun be careful as there is a big chance of burning yourself. They run hot, so caution is important, even after you turn it off.

During installation you don’t want to overheat the vinyl, and with a bit of practice, you can learn how best to control the heat that the heat gun creates with the use of distance and technique. Holding the heat gun on one spot for an extended amount of time can ruin the vinyl you’re trying to manipulate, and in extreme cases it can even damage and burn it. When using a heat gun, it’s best to constantly move it over the vinyl in circular or back and forth motions so as not to overheat. Constant movement when heating vinyl is important to avoid damage.

Have a look at these videos, created by 3M, explaining how a little heat can help you achieve the best possible wrap.

In addition to the heat gun, we use a laser temperature reader, this helps to ensure that we reach the correct temperatures during post heat and is an invaluable tool in ensuring the post heat is done correctly.

How to post heat.

We’ve talked a lot about the importance of post heating and why we do it. So now we want to give you a little lesson in how to post heat your vinyl.

Post heating shouldn’t be started until the wrap is complete. Make sure the vinyl you’re about to heat up has been applied securely in all recesses and channels. In order for the repositionable media adhesive to work as it is designed to, sufficient squeegee pressure must be used when applying the vinyl to the vehicle. Before starting on the post heating, make sure none of the vinyl has lifted in any areas and check for air pockets. This will ensure the success of the post heat and stop any vinyl from burning from the heat. When you apply the heat to your wrap, work in smaller areas at a time ideally 200-250mm wide sections. Move the heat gun over the vinyl and use your laser thermometer to ensure the right temperature is reached. Make sure you never stop moving the heat gun, or you may experience burning. The process of post heating may be a lengthy one, depending on the heat gun you use, but don’t be discouraged, this step is important. Repeat the same process over all your recesses, trim edges, overlapping sections and channels until all the parts of your vehicle are done. Be sure not to miss any small or seemingly insignificant areas. Once you’re done, inspect the vehicle for any imperfections.

In a perfect world, we’d keep the vehicle in our garage for 24 hours after application, but this is simply not possible with most commercial vehicles. Time off the road means money down the drain. This is why we offer some of the best warranties for our wraps. If anything fails due to fault on our part, we will fix it.

How to choose the right installers.

The sad thing regarding post heating is that this is the step that most installers and especially DIY’ers forget, or where they make mistakes. Post heating is a step that should never be skipped, as it ensures that all those stretched areas remain where they have been stretched to. Your vehicle wrap is simply not complete without post heating. Many installers these days are self-taught, and simply don’t know about post heating. It’s not something they consider when wrapping, because initially, the importance of post heating is not apparent. After post heating there’s no visual change to the actual vehicle wrap, but rest assured, if this step is skipped, it will cause problems down the line. When choosing an installer, be sure to ask them about post heating. Even better choose 3M trained and certified installers. Certified installers are the ones with actual training from the people who create the product, and those are the installers most skilled in working with vehicle graphics. Listen to your instincts when choosing an installer, the cheapest installers are rarely the best, and they are often the ones skipping this crucial step in the interest of saving time and making more money to the detriment of your wrap.

At Signarama Joondalup we are 3M Certified, and all our installers have extensive training in car & vehicle wrapping and post heating. In addition to 3M Vehicle Wraps, we are equally proficient in applying many other brands, such as Avery, Hexis, Oracal and Arlon vehicle wrap vinyls.

Post heating is not something we take lightly, as it is the step that will make or break your vehicle wrap.

If you want to know more about wrapping vehicles, or pricing on vehicle wraps, feel free to contact our helpful sales team today.

Signarama Joondalup
Written by Trine Larsen

Tips for removing vinyl from your vehicle

Will the vinyl vehicle signage wrap be easy to remove from my car? This is a question we hear a lot, and if your car is wrapped in high quality 3M vinyl, then yes, it is easy. All you need is a bit of heat and some hard yakka. However, before you start ripping your graphics off your vehicle, it is important you follow certain steps to avoid damaging the vehicle. We will walk you through the pitfalls of removing vehicle vinyl and tell you how best to go about it. At Signarama Joondalup we recommend having your 3M Specialists doing the removal for the best possible outcome, but if you’ve decided to embark on a removal yourself here is what you need to know.

  • Don’t leave it too long.
    High quality vinyl will last for many years, but all vinyl degrades over time, and it’s important to remove the vinyl before it degrades too much. Make sure you regularly inspect your vehicle for damage and failure points. What you need to keep an eye out for is major colour degradation and hair line cracks in the vinyl. When this starts to happen, it is definitely time to remove the vinyl. If you continue to leave it on, there is a chance that the heavy sun exposure on your car will bake the vinyl onto the surface of your vehicle and cause damage to your paint. We do suggest removing the vinyl before the cracks start to appear for the best possible outcome. Not only can leaving the wrap on for too long damage the vehicle, but it can also make the removal of the vinyl a lot harder than if you’d decided to remove it earlier. Damaged vinyl will be hard to remove in big pieces and can take days of chipping away at small bits. Keep an eye on your wrap, and when the vinyl starts to look tired and the colours are fading, have it removed and save yourself the pain of removing it later.
  • Care for you wrap while it is on.
    If you care for the vinyl while it’s on the vehicle, your wrap will not only last a lot longer, but it will also be easier to remove. A lot of the degradation that will eventually happen to a vehicle wrap can be stalled by treating your wrap right. We have actually already done a post on how to care for your wrap, so have a look and make sure you get the most out of your wrap, and when it’s time to remove it, you know you’ve done all you can to make the process go smoothly.
  • Use heat.
    Using heat while removing your wrap will help make the vinyl malleable and soften the adhesive to allow for the vinyl to be pulled back slowly, but be careful, don’t heat the vinyl too much when removing. Too much heat can cause burning. We recommend heating your vinyl to approximately 50°-60° Celsius when removing for the best possible result. Continue to heat the vehicle in small areas at a time and work the vinyl off in increments working at a slow pace to avoid glue residue being left behind. We suggest pulling the vinyl in a 15-20° angle for the smoothest result. Use both hands with fingers spread while pulling back. DO NOT YANK the film. If your vehicle wrap is over 3 years old, there’s a good chance the adhesive is strong, but resist the urge to pull too hard. Yanking the vinyl can cause separation from the vehicle and laminate, making the removal process harder than it needs to be.
    For a visual example, please see the 3M video on how to remove vinyl from a bonnet.
  • Use ISO
    3M vehicle wrap vinyls are designed to not leave any glue residue behind when removing the vinyl, but on lower quality vinyls or if the vinyl has been on for too long there may be some residue left behind. If there is residue, don’t go full on with a scraper, and NEVER use a metal scraper. Our suggestion is to use Isopropanol to soften the residue. When using ISO, please be sure to use gloves to protect your skin. Wet a cloth with the ISO and rub it in circular motions over the glue. The glue will start to soften, making it easy to wipe off. For more ingrained glue residue, you might have to work a little harder at it, and at times a plastic scraper can be utitlised to great effect, but be careful when using a scraper, even a plastic one.
    ISO also works great when removing old and sun damaged vinyl where pulling it off in big strips simply isn’t an option. It’s especially useful on those areas where the vinyl has disintegrated the most and will soften it up before you go over it with a plastic scraper. Another option for older vinyl is to use a steamer, which we will touch upon further down.
  • Plastic scraper.
    On harder vehicle removals, we recommend using a plastic scraper to assist where the vinyl comes off in small bits, or to help remove glue residue. As we said in our previous point, never use a metal scraper on your vehicle. Using a metal scraper will most definitely damage the paint, so be careful. For the most part, a scraper is not necessary, and it should only be used on glue residue, or extra damaged pieces of vinyl. When using a scraper on vinyl, it’s still a good idea to apply heat to help soften the vinyl and making removal easier. Be careful when using a scraper, even a plastic one, as damage can occur.
  • Use a wallpaper steamer.
    A wallpaper steamer is especially useful for removing glue residue and older vinyl. It helps soften up even the driest glue and bit vinyl pieces and lets you wipe it off without much effort. If you’re interested in keeping your hands safe from ISO then this may be a good option for you.
    During removal of the wrap itself, a wallpaper steamer can also be used to help soften the vinyl for easy removal. So if you don’t have a heat gun, this is a great option.
  • Hard Yakka.
    Removing vinyl from a vehicle is hard work, and it can take a long time, depending on how damaged the vinyl is upon removal. If you’re removing your vinyl yourself, be prepared for having to sweat for it. Be patient with your vinyl removal; If you rush, you might risk damaging your vehicle.
  • Get a professionally removed.
    At Signarama Joondalup we recommend always enlisting professional help when removing vinyl. Vehicle installers are trained to do this type of work and will ensure your vinyl is removed without causing damage to your vehicle.

Warning: Some vehicles wraps are installed using what is called a primer to speed up installation. A primer is essentially a cheat to help cheaper vinyls adhere to the vehicle and to make wrapping the edges go smoother and faster. We believe that primers should not be used for installing vehicle wraps, and if the installer takes their time with the vehicle during installation, there is no need for it. The use of a primer will make removal of the vinyls a lot harder down the line, and if you’re removing a wrap that has primer used during installation, there is a higher chance you will damage the vehicle. To this point, it’s important to note that primers are necessary when installing boat graphics to ensure adhesion in water, but that is another post for another day. At Signarama Joondalup, we only use the best vinyls, so we never need to use primers to install vehicle graphics. For the best possible outcome, we recommend you not endeavour to remove the vinyl yourself, especially if you don’t know how it has been installed.

If you want a quote on vinyl removal, call our friendly sales staff today for a chat.

Full Wrap
Written by Trine Larsen

What Are The Different Types Of Vehicle Wraps Available

At Signarama Joondalup we design and install a lot of vehicle wraps. So we understand all the choices and pitfalls when it comes to vehicle signage. For any company embarking on a car wrap, there is a lot to consider, and before starting on design ideas, a budget has to be decided upon.

Many clients who come to our door don’t realise that there are many different options for commercial vehicle graphics, and some are more affordable than others. These options include spot graphics, Partial Wraps, ¾ wraps and full wraps. Here we will go through each option and make sure you get the most out of your car wrap on whatever budget you’re on.

Spot Graphics

Out of all the options available, spot graphics, or minimal graphics are by far the cheapest but done well, it can still catch the eye of potential customers.

Spot graphics are essentially a few well-placed logos, usually in the prime positions, along with any relevant information, printed and cut, and then installed directly to the vehicle.

Examples of Spot Graphics

This option is very cost-effective, and depending on the size of the logo, and what information you’d like to add, you can be on the road for just a few hundred dollars. For more information about car wrap pricing click here.

This is a good option for a company just starting out, who may not have the budget for a full wrap, but still want to utilise the great signage potential their car offers.

When designing for spot graphics, the emphasis needs to be on the logo rather than potential text. There is no other graphics available to draw the eye to your vehicle, so making the logo the most important visual feature is the best way to catch people’s attention when you swish past. The logo should be placed in the prime line of sight positions, and any text you choose to add should be sans serif and relatively bold to make them legible for people in traffic. Examples of well-known sans serif fonts are Arial, Helvetica and Avenir, but there are hundreds out there, so you have ample opportunity to stand out and be different. Keeping it simple yet interesting is the key with all car graphics.

For more information about line of sight check out our other post science behind car wrap deisgn.

 

Partial wrap

A partial wrap can include many things. Here at Signarama Joondalup, what we refer to as a partial wrap is minimal wrapped graphics with additional spot graphics. This option is another of the cheaper options for those who do not wish to pay for a full wrap, and with the right designer helping you out, this option can be just as eye catching as any other wrapped vehicle.

Examples of a Partial wrap

The partial wrap is also occasionally referred to as the half wrap, depending on how extensive the graphics are. The variations in this category means that the pricing fluctuates more than some of our other options on this list. When choosing a partial wrap, the important thing is to make sure your budget is set, and the designer works within the parameters of the square meterage you wish to cover when coming up with design options.

Partial wraps usually utilise the prime line of sight spot for the logo and pair it with an eye-catching graphic. A popular choice at the time of writing this blog is a graphic along the bottom of the vehicle paired with highly visible logo placement. The graphic near the bottom of the vehicle helps create a dynamic look, and makes for a highly visible car, without taking away from the logo and the overall message of the vehicle.

 

¾ Wrap

A ¾ wrap is exactly what it sounds like. Roughly ¾’s of your vehicle will be wrapped with graphics. This is by far the more popular option for Vehicle wraps, since it keeps options open for playing with graphics, but at the same time, keeping the cost down. This option is very versatile when it comes to design. The amount of graphics allowed for gives the designer a lot of freedom to create stunning graphics to fit any company and vehicle.

Examples of a 3/4 wrap

For this option, it’s popular to wrap the back end of the vehicle. Your most prominent place on any vehicle is the rear. This is the part of the vehicle where potential clients have the most time to read the relevant information. This often happens when idle behind you at a light. How often have you been behind a vehicle and thought, oh right, I was looking for something like that? Wrapping the vehicle as per the above means the optimum space is utilised to its fullest potential. There are of course many ways to play with this layout and still make the most of all the optimum placements. But keep all these things in mind when talking to your designer about your car wrap. The important thing is to get the most out of what you have budgeted for, and a good designer will know exactly how to do that.

 

Full Wrap

Last we have the full wrap. This wrap includes the entire vehicle covered in graphics. The vinyl can include wrapping the roof, but that is not always the case.

A full wrap is of course on the higher end of the price range. The only type of car wrap more expensive is the full colour change wrap. For information about the difference between a commercial full wrap and a colour change please read our blog post on colour vs commercial wraps.

Examples of a Full wrap

The full wrap leaves a lot of freedom to be as funky with your design as you want. But be careful not to go overboard. The design may look great, but keep in mind that it still needs to convey a message in a very short amount of time. As we stated earlier keep it simple yet interesting.

When embarking on a vehicle wrap, make sure you sit down with your designer for a consultation. Talking through what you want out of your wrap and discussing what type of graphics you like, will give your designer the best possible platform to jump from when creating your visuals.

For more information about prices and design, talk to our friendly team at Signarama Joondalup.

Commercial Wrap
Written by Trine Larsen

How Commercial Wraps Differ From Colour Change Wraps

Here at Signarama Joondalup we daily get the question. “Do you do vehicle wraps?” to which we proudly reply “Yes, what kind of wrap or graphics are you after?” This question often causes confusion, and for good reason. Most people don’t know the different variations available. Read on and we will try to enlighten you on how commercial wraps differ from a colour change.

Firstly, it’s important to note that if you decide upon a Closed Door Wrap; otherwise known as a Commercial Wrap, this does not mean you receive a less superior product than an Open Door Wrap. The only difference between the two lies in labour hours to complete, coupled with technical skill and knowledge to make your investment warranted. At Signarama Joondalup, our trained staff have all the required capabilities for both options, and that is why we pride ourselves in being a Perth based specialist in wraps and decals.

 

 

So let’s get down to it, and explain the difference between the variations:

Closed Door Wrap: Also called the “Commercial Wrap”. It’s commonly seen in, you guessed it, commercial vehicles. This wrapping method covers the exterior panels of the vehicle in vinyl, and when the doors are opened, the original paint colour of the car can be seen. This variation is a great option for those wanting to protect the exterior panel paint; as the vinyl acts as a barrier from the sun exposure commercial vehicles can have. Also, we’ve said it before, and we’ll say it again, this type of car wrap is a cost effective advertising opportunity for any business. Once you completed you have a mobbing billboard that gets exposure 24/7 365 days a year. A well designed wrap is an instant marketing tool that can assist in generating sales.

During the commercial wrap process , our skilled technicians will trim the vinyl to the edge of each panel, unless it’s a door panel, where they will wrap the edge of the door to encapsulate the area. This makes allowance for wear and prevents the vinyl from lifting. They will then spend time to post heat necessary areas to make sure the vinyl holds its shape in the potential recesses.

If you require an estimation of cost for a Closed Door Wrap, we have created a simple car wrap pricing Perth guide for your convenience. Alternatively you can contact our team to discuss your requirements in depth. For businesses that are considering this option, also be aware that Signarama Joondalup has recently partnered with ProspaPay to offer eligible clients an easy payment solution for their vehicle graphics. For more information on our finance options, click here.

Open Door Wrap: This is the fancy “Crème della crème” of wrapping and we really do stress the need to employ a wrapper who is trained and skilled when embarking on what is also known as a colour change. An Open Door Wrap encompasses all panels, and each panel is fully encapsulated in the vinyl. A colour change is the vinyl equivalent of a re-spray, with the advantage that the vinyl can be removed at a later date. Due to the complexity of the wrap, depending on the size of the car, this variation can take between 2-3 days to complete. This isn’t a process you want someone to rush, stretching the vinyl to show an even colour ratio takes time and so does the post heating process to ensure the vinyl holds its shape for years to come.

 

 

A skilled colour change technician will take off each panel, where possible, and wrap them, including door handles and mirrors. Even the door jams on the car will be wrapped, so when you open the door you can’t see obvious signs of the original vehicle’s colour. Should you wish to look into the costs of a Closed Door Wrap, we do recommend contacting our team, so they can ensure an accurate estimation.

There is one downside to a Closed Door Wrap; full disclosure, the vinyl does take longer to remove in the event panels need repairing, or if you want to resell the car. But even that has an upside, when you remove the vinyl the paint work hasn’t been exposed to the elements and will look as good as it did when it was covered. Before paying for a Colour Change, we would like to note for your consideration and research, Manufacturers warranty may be affected. We highly recommend contacting your local car dealership and ask their advice.

Since we are on the subject, let’s also talk about vinyls. It’s essential you choose a provider who understands vinyls and their different purposes. Not all vinyls are made using the same processes, and each type is designed with a specific use in mind. This is especially important for choosing a vinyl for your car where you have deep recesses and corners. Make sure your installer knows their vinyls and understands the differences between the various types available. Signarama Joondalup chooses to partner with 3M vinyls for all our perth car wraps, and we are proud to offer the new 3M Wrap Film 2080 series. This wrapping vinyl was released to the market in 2019. The 2080 series is 3M’s superior solution for wrap vinyl. Not only is it a wide full colour vinyl (1524mm) resulting in less joins, but the new gloss films have a protective film layer which keeps the vinyl from scratching during the application process, giving you a pristine/car-wraps/ wrap every time. 3M is that confident about the durability of their new film, they offer an extended warranty on vehicles wrapped in the 2080 series. Speak to one of our friendly staff members about the details.

 

 

For more information or to view colour samples of vinyls, visit our friendly team at Signarama Joondalup.

Weight Giggling Gecko
Written by Trine Larsen

Science Behind Car Wrap Design

As we have previously stated in our blog post, on why consistency is important in fleet graphics, vehicle wraps are amongst the most effective ways to advertise your company. But that’s only the case if the design on your vehicle does its job. There are so many cars around with subpar designs in terms of visibility. They may look great, but no one can tell what the company is or what they do, all because of less than optimal design decisions. The average vehicle is seen only for a few seconds at a time, so placing the right elements in the right place is a detriment to a successful vehicle wrap. Too much information or bad placement will lose your company potential leads and new clients.

When our in-house designers take care of your Perth car wraps, they consider every little detail, and with years of experience, they know the pitfalls of wrap design. With that in mind, we decided to put together some information in regard to design. Essentially a small list touching on the reasoning behind certain design decisions using science and knowing how people are wired. This list should help anyone embarking on a vehicle wrap design make the right choices with their car.

  1. Eye Movement. What do people notice first?

When looking at a page, most people will scan the paper top-left to bottom-right. Therefore, on a page your most important information, usually in the form of a logo, needs to be at the top-left so it’s the first thing people see. This principle can be incorporated in designing for car wraps as well, but not all cars have sufficient spaces for a logo at the top-left. With that in mind, we have put together the below images to show where the optimal logo placements are, when tracking line of sight.

 

 

As can be learnt from the above, it’s fairly straight forward on these vehicles when just considering line of sight. Even if vehicles are a little different from one side to the other, the optimal placing usually falls in similar spots. Even if it doesn’t, we believe it’s important to keep the layout of the car the similar on both sides. This gives a sense of cohesion to the design, and as an overall, will make the design look professional and less messy. So, if you’ve ever wondered why your designer insisted on that particular placement for your logo, the above is a likely reason.

If you do decide to ignore these spots for placing your logo, make sure you incorporate an element in your design to help attract people’s eye to what’s important. Read on for more information.

  1. Using shapes to guide line of sight.

In the previous section we spoke about line of sight. As important as it is to incorporate line of sight into your design, it’s interesting to know that you can guide people’s eyes towards what you want them to see. A good way to do this is using shapes.

The reason for this is simple: people recognise shapes, and our eyes are often drawn to the things we recognise. It’s that part of our brain responsible for pattern recognition. You may have never seen a particular logo before, but you have definitely seen the circle, arrow or triangle that brings your attention to it. Our eyes are hard-wired to snap to things that our brain comprehends as familiar. Most people will still view your car with the basic line of sight rules, but a well-placed shape can turn an eye to a thing that isn’t necessarily in an optimal space. This trick is especially useful on vehicles with more tricky layouts. Shapes can be used to highlight everything from text to images, whatever is important in your design.

As an additional bonus to this section, we’d like to let you in on a small trick using images of people. It’s a simple fact that us humans are hard-wired to focus on eyes, and if you can place images of people looking at the thing you want your potential client to see, their gaze will automatically follow the person in the image’s line of sight. Example: A person looking at a logo will make the logo more visible, even if it is located in a less desirable spot.

 

 

  1. Colour science and how to catch people’s attention

Have you ever sat down and thought about what colours you notice first? Most people haven’t. But it’s interesting to note that some colours are far more visible than others.

The colour red is the most visible of all. This is because it produces the longest wavelengths.

  • Violet: 380–450 nm (688–789 THz frequency)
  • Blue: 450–495 nm.
  • Green: 495–570 nm.
  • Yellow: 570–590 nm.
  • Orange: 590–620 nm.
  • Red: 620–750 nm (400–484 THz frequency)

With that in mind, we should just make all our car wraps red, right? Well no. That would be stressful to all of us. The visibility of red makes it a high stress colour, so when using red it’s important to balance it with something a little less powerful. White, for example, is often used alongside red to soften the impact. That way the colour red will help catch the attention of people, but along with a calmer colour, it won’t overpower the message. Now it can be argued that white is not a colour because it doesn’t produce a wavelength, but for the colour red in particular, whites and blacks are the best colours to reduce its impact and make for a more pleasing design.

High impact colours include: Red, yellow, orange, pink and high vis fluro colours.

You might look at that list and think, but my logo is blue, does that mean I won’t be noticed? That’s not necessarily the case. High impact colours are not the be all end all, and a good design will often catch attention, even if it doesn’t include one of those colours. The all-out importance is to portray the right things, using the right mix of colours. All colours have a different meaning etched into our collective brains. The mix of red and yellow, instantly makes associate with cheap products and sales. This is because both red and yellow are high impact colours and will induce a sense of urgency into the person perceiving it. Red on its own is known to represent passion, anger, excitement, life and love and is often seen in association with food brands and in the entertainment industry. Blues, on the other hand, are considered calming because they are low on the spectrum. The colour is associated with Professionalism, Authority, health, loyalty and trust. The colour blue can often be found in industries like plumbing, IT, wellbeing, such as physiotherapy, and bedding. The colour, or non-colour, black is often seen as high-end. It represents authority, boldness, elegance and mystery. Many high-end fashion brands incorporate a black logo into their branding.

Example: if you’re a high-end producer of wines, bright reds or blues might not be the right colour combination for your business. It’s important the colours you choose are not allowed to overshadow the message you’re trying to send. For a high-end brand producer of wines, you’re better off choosing colours that complement what you do. In this case, earthy colours would be a good choice. Browns, greens, perhaps some black and white, and if you’re wanting to capitalise on the high visibility colours, perhaps throw in an earthy orange or a dark red or even burgundy. Using these colours will help people associate you with nature and the sweeping landscapes of wineries. If your wine company is more playful and fun, you can incorporate brighter colours into the design, but keep in mind, that whatever colours you choose will reflect on how people view your company.

The trick is to find a combination of colours and elements that will draw people’s attention to your car, but never overshadow the message you’re trying to put forward.

  1. The Golden ratio and how it works on cars as well as everything else.

Those who took math in high school will know a thing or two about the golden ratio, and if not, we know you’ve seen the image below at least once or twice in your lifetime.

 

 

The golden ration is commonly found in nature and in good design. It’s the mathematical formula for creating visually pleasing designs. Not only for cars, but for everything from business cards to the pyramids.

The golden ration also called phi is what in mathematics is called an irrational number, meaning that its terms go on forever after the decimal point without repetition. Phi = 1.6180339887…

It’s of course not necessary to know of phi and its mathematical origins to create good designs, but it helps us understand why good design is good. Using phi in design comes natural to most people. In the end, it’s all about creating visually pleasing aesthetics using the visual weight of whatever canvas you’re working on.

In the phi graphic above, it shows how weight should be distributed across your visual surface. With car wraps, the weight of the canvas can be impacted by the design of the car itself, but being able to use this graphic as a guide it can help you distribute the visual weight of your graphics in the most aesthetically pleasing way.

 

 

The above graphic shows the golden ratio over a van. The placement of the spiral tells you that your most heavy graphics elements should be at the back of the van and the lighter elements towards the front. When playing with designs, it’s always important to consider how your graphics are weighted. A well-balanced design, using the overall rules of the Golden Ratio are often the most pleasing and most effective way to get your message across. An unbalanced design can cause potential clients to get confused, and the base message is easily lost.

  1. Too much information. Are you confusing your target audience?

Are you excited about your company? Of course you are, as you should be, and you want the world to know everything about what you do. But before you write an essay and put it on your vehicle, think about what that will achieve. The last thing you want is for people to not grasp what you do because they were drowned in information.

We usually recommend only using your logo, contact information, website, potentially a tagline and a supporting graphic. The best outcome is if you can convey what your company does with the name and graphic alone; since that is usually the only part of your vehicle people have time to register.

If you want bullet points on your car, that can be good if your company does a variety of things but try to keep them to a minimum. We recommend no more than six, especially on a regular passenger car where you only have a small amount of space to work with. Six bullet points are just enough for people to scan while on the go, giving them a hint of what you do.

If you do go with a lot of text, try to place it in a way that makes it less confusing for your potential clients. You don’t want their eyeballs rolling in their heads trying to work out where to look. In this case, using line of sight is a great way to figure out where to put what text. Usually a secondary spot is the best for these, as we still want our company branding to be the thing that catches people’s attention first.

As for contact details, most people won’t remember them by the time they stop long enough to write it down, but it’s still a good idea to have on your car for that foot traffic you will inevitably receive when parked. This means contact details are usually placed in a secondary or tertiary spot, depending on what other information is portrayed on the vehicle. The important thing is to capture people’s attention in as short amount of time as possible. So don’t put your phone number in the first place people will look. If what you do catches their interest, they will look further for the information they want.

Keep it simple. That’s really the most important take away you should get from this.

See below for one of our designs where we’ve kept it super simple.

 

 

For this vehicle wrap, we decided to focus on the name of the company and incorporate their old Moose graphic into the doors for the secondary logo placement. We wanted a swooping graphic to complement the hard-line fonts. We decided to add his operation numbers towards the front end of the vehicle. Since these are not important in any other way than our client telling people he is qualified, they were relegated out of the way to not take too much focus from the design.

This car needs nothing else. It’s all in the name. No one who sees this wrap will have any doubts as to what they just drove past and what the owner of the car does for a living. We could have added bullet points to the middle of the car, and design principles listed in this blog would have allowed that, but we decided it was not needed for this particular design, so we opted to leave all the extra bits off and just let the design speak for itself.

  1. Fonts and how legible they are on your car.

Choosing the right font for your logo is important. As with colours, the type of font will usually have an impact on how people view your company. But we’re not talking about logo design as that’s a different subject for a different post, instead we want to talk about Vehicle wraps. The most important thing on a vehicle wrap is visibility and legibility. But with that in mind, the fonts chosen still must go with the overall branding of your company. If the fonts you choose are legible, but look out of place with your logo, then you’ve chosen the wrong font. On the other side of the coin, if the fonts fit the style of the logo, but are illegible, then you’ve chosen the wrong font as well.

Swirly fonts are usually harder to read than normal fonts. This is easier to read than this  Both those fonts are written at the same font size and are equally wide. But one is far easier to read than the other. That doesn’t mean you can’t use more dynamic fonts, but what we are trying to say, is asses how easy the font you chose is to read for the people who pass your vehicle.

We suggest that a sans serif font is the best choice for vehicle wraps, especially if you’re adding smaller, bullet point text. Sans serif fonts keeps your message free of distractions and allows your potential client to gather the information they need in the little time they have.

  1. Using the curves of the car to create stunning visuals.

The surfaces on your car aren’t flat. Keep this in mind when designing. Incorporate the recesses of your car into your ideas and utilise their impact to make your design pop.

Don’t let your text or logo disappear or get stretched in the wrong places. This will hamper the visibility of your wrap and might lose you potential clients.

Think about where your joins are and as much as possible avoid text over those joins. If half a letter disappears into the door opening, is your message lost? Perhaps a curve in just the right place on your design works well with a curve on the car and will help accentuate the important bits of your design. Does placing the logo on a specific spot make it stand out more because of the natural lines of the car? Or does it completely disappear in another spot? Don’t rely only on vehicle templates, especially if you aren’t familiar with vehicle wrap designs. It helps to see the car in person to know where not to put certain information.

Every angle, space and curve must be considered in the design stage. Ignoring these elements can easily result in a wrap design which isn’t easy on the eye, or far too confusing for your potential customers.

If you want to know more or are thinking of having us help you with a design for your vehicle wrap, call our sales rep today for a quote. We love car wraps and are always excited for new challenges.

Click here for more information on car wrap prices from Signarama Joondalup

 

 

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