Even in today’s digital marketing era, there is still a time and place for using signage. When implemented correctly, signage can generate product interest, encourage foot traffic, and increase brand awareness. The problem is that many business owners aren’t exactly sure which type of signage they should use. If you use inc signage, not only are you limiting your visibility, but you’re also making it difficult to communicate with your customers.
In this article, we’ll discuss the many different types of signage so that you utilise the right one for your business.
Different types of signage boards
Signages come in many different shapes, sizes, and designs. Let’s take a look at the most common types of signage boards used today.
- Glow signage boards,
Glow signage boards are those that use backlighting to illuminate the design. These types of signage are perfect for both interior and exterior applications as the letters remain visible day or night. Businesses like cafes, bistros, restaurants, and retail stores are perfect for glow signage boards as they draw immediate attention to the establishment.
- Acrylic signage boards
Acrylic signages are lightweight and feature a glossy or frosted finish on the letters. Such signage boards are easy to mount and are great for printing out your company’s logo. Alternatively, you can use acrylic signage to promote your products and services. If you’re looking for signage that replicates your brand’s exact logo, then you should definitely use acrylic signage boards.
- Digital signage boards
Digital signage boards transform the way you communicate with customers by using LED to promote your brand or your product/services. The great thing about these types of signage is that you can display virtually anything you want, giving you enough flexibility for creating various promotional announcements.
- Neon signage boards
If you truly wish to grab the attention of the locals, then using a neon sign is a great way to achieve that. Neon sights look vastly unique compared to other types of signage which can set your business apart from the rest of your competition. The benefit of neon signs over digital signage boards is their low energy consumption. Due to their chemical composition, neon signs use lower electricity which can help lower your energy bills.
Deciding which type of signage is best for your business
Choosing the right type of signage for your company is crucial to ensure you convey the right message to your target audience. The following tips can help you make an informed decision whether you’re looking for an indoor or outdoor sign.
Select the right signwriter
Creativity, consistency, and relevance. These elements are what makes a lasting impression on your customers. How do you incorporate these elements into your signage? By working with a reputable signwriter. Great signwriting companies know how to make relevant signage that works with your specific needs and preferences. They know which materials work best with your logo and can recommend the most ideal signage type for it.
It’s important that you work with a signwriter with years of experience in designing, producing, and installing commercial signage. That way, you’ll feel confident knowing your signage is made by the hands of professionals.
When using signage, you want to define the demographics of your target audience. Their age, location, preferences, income, and interests play a huge role in helping you design relevant business signs.
For example, if you’re targeting people ages 21 and above, you may use vibrant colours and designs to generate interest. Use the information available to you to make the most out of your signs.
Set a meaningful budget
While signage has long been a cost-efficient advertising method, it’s easy to go overboard with your designs and spend more money than you need to. Talk to your signwriter and set a meaningful budget so that they can recommend the best types of signage that fit within your advertising dollars.
Take visibility into account
There’s no point in creating unique signage if it isn’t visible to your target audience. Many companies make the mistake of positioning their signs incorrectly and this can affect your brand exposure significantly.
Make sure your signs are visible and installed in a way that makes it easier for customers to find them. For example, indoor signs that showcase prices for various products will enable your customers to make well-informed purchases.
Keep things simple
You may be tempted to go overboard with the design in an attempt to draw even more attention. But keep in mind that effective signage boils down to simplicity. You want to avoid too much clutter in your design as this can make it difficult to convey your message. Also, consider adding white space to your signage to further differentiate the design from its background.
All about Signarama
As an industry leader in creating unique signage, Signarama understands the importance of well-designed business signs. We take our time to learn about your business so that we can create a concept that works best for you. Let’s turn your vision into reality today! Contact us to learn more about our full range of services.