Contact US
Written by highjumpdev

Choosing the Right Signage for Your Business

Even in today’s digital marketing era, there is still a time and place for using signage. When implemented correctly, signage can generate product interest, encourage foot traffic, and increase brand awareness. The problem is that many business owners aren’t exactly sure which type of signage they should use. If you use inc signage, not only are you limiting your visibility, but you’re also making it difficult to communicate with your customers.

In this article, we’ll discuss the many different types of signage so that you utilise the right one for your business.

Different types of signage boards

Signages come in many different shapes, sizes, and designs. Let’s take a look at the most common types of signage boards used today.

  1. Glow signage boards,

Glow signage boards are those that use backlighting to illuminate the design. These types of signage are perfect for both interior and exterior applications as the letters remain visible day or night.  Businesses like cafes, bistros, restaurants, and retail stores are perfect for glow signage boards as they draw immediate attention to the establishment.

  1. Acrylic signage boards

Acrylic signages are lightweight and feature a glossy or frosted finish on the letters. Such signage boards are easy to mount and are great for printing out your company’s logo. Alternatively, you can use acrylic signage to promote your products and services. If you’re looking for signage that replicates your brand’s exact logo, then you should definitely use acrylic signage boards.

  1. Digital signage boards

Digital signage boards transform the way you communicate with customers by using LED to promote your brand or your product/services. The great thing about these types of signage is that you can display virtually anything you want, giving you enough flexibility for creating various promotional announcements.

  1. Neon signage boards

If you truly wish to grab the attention of the locals, then using a neon sign is a great way to achieve that. Neon sights look vastly unique compared to other types of signage which can set your business apart from the rest of your competition. The benefit of neon signs over digital signage boards is their low energy consumption. Due to their chemical composition, neon signs use lower electricity which can help lower your energy bills.

Deciding which type of signage is best for your business

Choosing the right type of signage for your company is crucial to ensure you convey the right message to your target audience. The following tips can help you make an informed decision whether you’re looking for an indoor or outdoor sign.

Select the right signwriter

Creativity, consistency, and relevance. These elements are what makes a lasting impression on your customers. How do you incorporate these elements into your signage? By working with a reputable signwriter. Great signwriting companies know how to make relevant signage that works with your specific needs and preferences. They know which materials work best with your logo and can recommend the most ideal signage type for it. 

It’s important that you work with a signwriter with years of experience in designing, producing, and installing commercial signage. That way, you’ll feel confident knowing your signage is made by the hands of professionals.

Consider demographics

When using signage,  you want to define the demographics of your target audience. Their age, location, preferences, income, and interests play a huge role in helping you design relevant business signs.

 For example, if you’re targeting people ages 21 and above, you may use vibrant colours and designs to generate interest. Use the information available to you to make the most out of your signs.

Set a meaningful budget

While signage has long been a cost-efficient advertising method, it’s easy to go overboard with your designs and spend more money than you need to. Talk to your signwriter and set a meaningful budget so that they can recommend the best types of signage that fit within your advertising dollars.

Take visibility into account

There’s no point in creating unique signage if it isn’t visible to your target audience. Many companies make the mistake of positioning their signs incorrectly and this can affect your brand exposure significantly.

Make sure your signs are visible and installed in a way that makes it easier for customers to find them. For example, indoor signs that showcase prices for various products will enable your customers to make well-informed purchases.

Keep things simple

You may be tempted to go overboard with the design in an attempt to draw even more attention. But keep in mind that effective signage boils down to simplicity. You want to avoid too much clutter in your design as this can make it difficult to convey your message. Also, consider adding white space to your signage to further differentiate the design from its background.

All about Signarama

As an industry leader in creating unique signage, Signarama understands the importance of well-designed business signs. We take our time to learn about your business so that we can create a concept that works best for you. Let’s turn your vision into reality today! Contact us to learn more about our full range of services.

Written by highjumpdev

What You Need to Know About Van Signwriting

What You Need to Know About Van Signwriting

If you’re a small to medium-sized business that uses a company van for conveying your goods, then you may want to consider van signwriting in Perth. Van signage is growing in popularity over the years, especially for SMEs who are looking to promote their business in a cost-effective way.

Most people underestimate the power of using your company van as an advertising tool, but the reality is that sign written vans receive a lot of exposure from the general public. This makes your work vehicle an instant advertising tool that makes your business visible wherever you go.

If you’re interested in getting your van done, read on to find out how it can benefit you and your business operations.

  1. It is one of the cheapest forms of advertising

 One of the major benefits of van signwriting is the overall value it delivers. After paying for the initial cost, your company van has turned into a long-term advertising tool that generates interest whether you’re driving to your clients or just parked up in the street.

Good signwriting lasts for around 5-7 years, thus making sign written vans one of the cheapest forms of advertising you can avail today.

  1. It won’t affect your insurance

 While there are a ton of insurers out there and this may not be the case for all of them, however, a sign written van is actually a less viable target to thieves due to the recognisable logos and branding. You can take this a step further by adding simple stickers like “GPS-tracking” or “Zero valuables left in this vehicle” to discourage thieves from targeting your work vehicle.

In short, your insurance is unlikely to increase after having your van sign written. Chances are it may even be reduced because it helps reduce the risk of theft. Typically, insurers give discounts to their clients with sign written vans because it creates an impression of professionalism and trustworthiness.

  1. It makes your business look more professional

 Speaking of professionalism, it helps your business establish a stronger brand reputation. When a work van is branded with the company’s colours, website, contact info, and logo, it creates an air of professionalism for your brand. This inspires confidence in your customers as they perceive your company as a well-established business.

Think about it. You arrive at a client’s door with a plain-white van instead of a sign written one. What do you think will their initial impression be like? As they say, first impressions last and signwriting can help you earn the trust of your customers the first time you interact with them.

  1. It helps you attract the right clients

 Customers do business with brands that meet their style, expectations, and requirements. And what better way to attract the right clients than turning your van into a driving advertisement? It can greatly improves your brand visibility not just in your local area, but anywhere you go. The volume of foot traffic in a store is insignificant if the majority of that is composed of irrelevant clients.

To make the most out of your advertising dollars, you need to make sure you’re generating interest from the right people.

  1. It helps protect your vehicle from damage

 Whether you’ve bought or leased your company van, it should be in your best interest to protect it from getting damaged. By adding a layer of vinyl to your vehicle, you protect the van’s exterior from scuffs and scratches. Van signage holds up incredibly well against all sorts of weather conditions and when the time comes to return your van to the dealership, you can simply peel the graphics off.

The do’s and dont’s

 Before you plaster your work van with all kinds of graphics, here are a couple of do’s and don’ts to keep in mind to ensure your van signage looks clean and professional.

Do:

  • Contact a reputable signwriting company. That way, you can create signage for your van that represents your brand image professionally.
  • Clean your vehicle prior to having it sign written. This ensures the vinyl graphics adhere well to the van and eliminates any uneven surfaces.
  • Take care of the graphics. To maximise the lifespan of your signage, make sure to shelter it from harsh elements whenever possible, and clean it regularly.

Don’t: 

  • Rush your proofreading. A misspelled word or incorrect contact information is a hassle to correct, especially when the graphics have been laid out onto your vehicle.
  • Accept poor service. Reputable signwriters take pride in their work and their portfolio should speak for itself.
  • Go to the car wash right after. After having your van done, it needs to be left untouched for at least 2-3 days so that the adhesive can settle properly.

Choosing the right signwriter

When it comes to van signage, you want the highest quality work possible. Keep in mind that you’ll be showing off those graphics for the next 5-7 years and they should represent what your brand is all about. As experts in industry solutions, Signarama has been making signage for decades. With ample experience and expertise in all things signwriting, our team can create the perfect graphics that best match your business requirements.

If you’re interested in transforming your work van into an advertising machine, feel free to contact us and avail of our signwriting services today.

Written by highjumpdev

How to Make Signage Work For Your Business

Signage is often an overlooked part of a business. Too often we see outdated, badly designed, faded, or even missing signage on businesses we pass in our day to day lives, but if you want to boost your sales, signage can play a key part in helping your business thrive.

Don’t make the mistake of so many others, keep your signage fresh and engaging, and you will have that much talked about silent salesperson working in your corner, rather than scaring clients away.

In a previous post, we mentioned the eye-opening survey conducted by Brandspark/Better Homes and Gardens ‘Viewing signs through the eyes of the beholders’ 2014 where a staggering 38.5% of the 100.000 people asked said they’d made assumptions on the quality of the business purely based on the clarity and attractiveness of the signage. This shows just how important signage is for any business. 

As a business owner, you want to make sure you have creative, engaging, and well-designed signage to help you stand out from the competition and draw attention to your business.

We at Signarama Perth signage company have put together this detailed guide on how you can make signage work for your business.

In the following points, we will walk you through some things to consider while making those all-important signage choices from the very first working out who you are as a company, to the construction and choice of signage.

1, Target Audience

Before embarking on your signage journey, you need to look at your business and its target audience. There is simply no point spending money on signage that won’t appeal to your core demographic. Pure traffic volume is nothing but a vanity number if it doesn’t translate into sales. 

Relevance takes precedence over volume simply because you want to generate interest from those who truly require your products/services.

2, Design

Once you’ve established your target audience, it’s time to look at the design of your signage. 

Now we can write novels about design in signage, but for this post, we will keep it simple and to the point, much like your signage design should be.

Too much on your sign will crowd your message, and since you often have no more than a few seconds to catch the attention of your potential client, it’s important to keep the signage clear of clutter. Save the details of your product for the sales pitch and instead use effective graphics to entice people to want to find out more about your business. 

Any signage design should aim for grabbing your potential client’s attention: This can be done with a great pictorial, or strong logo graphics, but also the right use of dominating text or effective use of shapes can help in this regard.

Human beings are hard wired to recognise shapes, so a well-placed circle or triangle can be the thing that makes you stand out amongst the crowd.

One mistake we often see is signs used merely as a tool to identify the business, what these companies fail to realise is that over half of all retail sales are made on impulse. If your sign is ineffective, it can cost you more clients than you may realise. 

Colour, of course, also play an important role in your signage, again stay simple, don’t plaster your signage with all the strongest colours and expect it to work in your favour. Think of what the different colours represent, and how they read on various backgrounds. A yellow on a white background for example is illegible, so steer clear of that combination, but on the other hand a nice yellow on a charcoal background can work wonders.

Ideally the design and choice of colour on your signage should reflect the design and colours of your business. It’s important to create a cohesive narrative in how you present yourself to the world. Keep things simple and consistent, and you will find your signage will be the most effective.

In design there are many things to consider and asking a professional signage designer for help will help you make all the right decisions.

3, Message

One thing to consider when designing your sign is the message you’re trying to convey. A message can be defined simply as information conveyed either in speech or writing, accompanied with images or symbols. You as the business owner will be the sender of the message, and it is down to the business making sure their message is clear and concise. It sounds simple, but as with many other things there is more to it than most people think. To demonstrate, we will look at a great Australian billboard add and discuss how this effectively conveys its message.

The PEEL GOOD FEEL GOOD campaign from Australian Bananas is a new addition to their make your body sing campaign, a campaign which has been going since 1994. The PEEL GOOD FEEL GOOD billboards are bright an lively, with a picture of a delicious looking banana paired with the four simple word slogan and a small logo in the corner.

This may seem overly simplistic at first glance, but if you stop to think about the layers of what this campaign is saying in just four words, there is a clear message this brand is trying to convey to consumers.

It may say FEEL GOOD PEEL GOOD, but what it tells us is that if you buy their bananas you will live a healthier and happier lifestyle.

Imagine if all that was written on the billboard instead of the four words. The billboard would look cluttered, and most people driving past in their cars wouldn’t have the time to read it. So condensing your message down to a simple tagline can make for very effective signage. This paired with the bright pink background and the delicious looking banana is sure to catch people’s attention.

Additionally, PEEL GOOD FEEL GOOD rhymes, so it sticks better in people’s subconscious, making it a tagline consumers will remember. The logo on this signage is nicely placed in the right bottom hand corner. It may not be big, but thanks to the rules of line of sight, it is the last thing the target audience see’s before looking away. This way, when that rhyming line echoes in your potential client’s mind, they will automatically think of Australian Bananas.

This is just one of many great examples of messages conveyed well in signage. Again the most important take away is keep it simple. Great signage design needs to speak for itself without being crowded with information. No one has time to read a novel while trying to decide where to buy bananas. So sit down with your signage designer and let them know what you would like your signage to say, and they will help you convey that message in the most effective way possible.

4, Placement

Now before you get too excited about your great design and your skillfully crafted message, you have to make sure it’ll work in the location you have intended. Signage placement is important. There’s no point in spending money on signage that no one will see. Neither does it work if you have a great design that doesn’t work on the building you have intended it to be on. So during the design stage, talk to your designer about where this sign will go, and make sure that the placement of the sign is taken into consideration before you go too far down the design rabbit hole. 

If you want to be extra clever about the placement, there are even ways to incorporate the building into the signage with some cleverly designed ideas. 

As an example below is a sign we did for Quality air solutions, where the design utilises the building to maximise its effect.

Another thing to consider when deciding on placement is who is going to see your signage? Are you targeting the traffic whizzing by, if so, higher up is a good strategy, however, if you are hoping to catch the eye of those passing by on the street, then just above eye-level is a better option.

There is no point spending money on a sign no one will see, no matter how great it looks in a particular spot. Discovery makes for great building signage. It helps cement your company branding into people’s minds.

Not only can the right location make you more visible to commuters, but it will also help clients find you in the first place. In the survey mentioned earlier by Brandspark/Better Homes and Gardens ‘Viewing signs through the eyes of the beholders’ 2014 53.28% of the 100.000 people asked, said they’d failed to locate a business because of lacking or hard to see signage: This number illustrates just how important signage location is. 

If you are in doubt about what is your best option for your signage, talk to our signage professionals, and they will help guide you in the right direction.

Call us today on 9300 0254 to find out how we can help you make the right decisions. 

Written by highjumpdev

A Guide to Choosing a Sign Company

Signage plays an important role in reinforcing your brand’s visual identity. If you want to make the most out of your signage, you have to choose a sign company that knows how to make high-quality signs. Not only should the signs be durable, but they should also be indicative of your brand’s image. With that in mind, let’s take a look at these expert tips that will help you find the right sign company for your business.

  1. Look for experience

The first thing to consider when choosing a sign company is their experience. How long have they been working in the signage industry? Do they have a proven track record of meeting their client’s requests? You’ll come across sign companies that have been around for 10, 15 or even 20 years and what this means is their services consistently deliver satisfactory results.

Experienced sign companies will back up their products with full confidence and offer a substantial warranty period.

  1. Consider their professional associations

Each industry has its professional associations in which businesses belong to. Here in Australia, the sign industry is represented by the Australian Sign & Graphics Association (ASGA). Being a member of a local or national association reaffirms the sign company’s credibility and guides customers in choosing the most trusted sign makers in the market place.

  1. Learn about their manufacturing processes

Manufacturing signage takes skill and care, and it does require industry knowledge and expertise. This is especially true if you want a custom sign with complex manufacturing processes such as a freestanding pylon sign. CNC routering, wiring, vinyl application, and installation require unique trade skills that are obtained through specific training and experience.

If you want your signs that will be ‘fit for purpose for a long time, look for a sign maker that knows how to manufacture the exact sign for your business needs.

  1. Project management

There’s more to sign-making than just producing signs. Often, signage projects coincide with construction or renovation work where different trades will be working on-site. A reputable sign company should have no problems working with a shared job site and maintaining a collaborative effort between them and other skilled workers having full regard to safety requirements.

  1. Take a tour around their shop

To get a good feeling about a sign company, visit their facility and take a tour around their shop. You’ll get to witness how they manufacture their signs, experience how their staff accommodates you, and learn more about the specific techniques and processes they use. A proven signage company will be more than happy to show you around their shop to let you witness the quality of their work.

  1. Check their online presence

In this day and age of social media, having an online presence is just as important as having a physical shop. Most signage companies have a social media page where you can read customer reviews, review their affiliations, and find out about their latest offerings. A professionally designed website along with a responsive interface are good indicators that the company is modern and up-to-date with their products and services.

  1. Contact their references for feedback

Searching for the right sign company is no different from hiring an employee. You want to review their references and contact past customers for feedback to get a good idea of their work. As you learn more about the company, you’ll find answers to the following questions:

  • Do they complete work on time?
  • Do they offer excellent customer service?
  • Are they responsive to enquiries and questions?
  • What’s their warranty policy like?
  • How was the experience of their previous clients?
  1. Safe work practices

Exterior signs are usually located right above a storefront entrance. This makes installation of the signs a very important factor. Not only for the visibility of the sign but also for the safety of the customers. A good sign maker will consider this and implement safe work practices to a high standard.

You can check the company’s website regarding their commitment to safe work practices to ensure you’re working with a trustworthy sign maker.

  1. Evaluate their capabilities

When it comes to choosing a sign company, you want to make sure that their specialties are right in line with your needs. Sign makers have differing specialities, with some specialising in window design and outdoor signage while others focus more on neon signs and displays.

As such, you want to evaluate the company’s capabilities to determine if they’re a good fit. Sit down with your team and highlight your signage requirements. From there, you can research companies that will best meet those needs whether it be for interior or exterior applications.

  1. Ask about their local market knowledge

Market conditions differ greatly between localities, even if they’re only a few kilometres apart. Whether it is keeping up with the latest trends or being familiar with updated signage legislation, a sign company that’s established within your area is a much better option than a sign maker that’s far away. Plus, their experience working with local clients is a huge advantage since they understand the needs of their target audience. 

Written by admin

Top 8 Materials You Can Use for Your Business Lobby Signs

They say first impressions last and this definitely holds true for any business. One way to create a good first impression is by using a tasteful and well-made lobby sign. Lobby signs do more than just direct your customers; they also communicate your brand image and your level of professionalism. Whether your brand is colourful and spanky or bold and elegant, a lobby sign creates the right atmosphere for your customers the moment they step inside your business.

It’s no surprise that business signs come in a variety of shapes and sizes, but one thing that’s often overlooked is the material of the sign itself. The material you use plays an important role in how the lobby sign will look and feel. With so many options to choose from, it’s easy to get lost and pick the wrong material for your business.

Let’s go over 8 of the most commonly used materials for lobby signs so you can pick the right one for your needs.

  1. Metal

Metal business lobby signs give off a feeling of reliability and longevity. This is why you’ll see most banks and law firms use metal signs to instil trust in their clients. If durability is your main concern, then you can’t go wrong with using a metal lobby sign.

Metal letters can be made from aluminium, steel, copper, or steel. The finishes can also be customised from brushed and polished finishes to enamel and gold for that truly unique look that matches your brand image very well.

  1. Metal laminate

Metal laminate is different from metal in that it conveys more of a stable and permanent message. This is perfect for businesses that have been around for a long time and want to add a bit of sophistication to their lobbies. Because metal laminate looks more appealing than metal, you can add a touch of elegance to your business without breaking the bank.

A thin sheet of metal laminate is glued to a substrate made of foam, acrylic, or PVC. The substrate is then painted to match the desired finish you’re looking for like brushed or polished metal.

  1. Foam

Foam lobby signs are great for those who are looking to express their creativity with bold letters and colours. The customisation options are endless with foam signs, making them ideal for businesses who use a specific colour palette. Laminates such as metal or acrylic can be applied to the letters themselves to mimic a glossy yet elegant appearance.

Foam is also a cost-effective material compared to other options out there. This brings even more flexibility to businesses who want a lobby sign that’s affordable yet effective in delivering the message they want to consumers.

  1. Acrylic

For businesses with intricate letters and bright colours, acrylic business signs are the way to go. Acrylic can be precision-cut with shapes and letters that are crisp and sharp. The end result is an immaculate sign that represents your brand image just the way you like it.

The acrylic itself can be pigmented to specific colours of your choosing. If you want a bit more flair, you can choose to add a crystal ice finish which has a frosted surface for that distinct-looking lobby sign.

  1. PVC

PVC is a durable plastic material that’s versatile enough for most lobby signs. It’s lighter and thinner than acrylic which means it’s easier on the budget as well. Small businesses and startups favour PVC for their lobby signs because they’re both durable and affordable. PVC can withstand heavy pressure without warping or distorting and can be painted with graduated colours to match your brand image.

  1. Wood

Lobby signs made of wood are commonly seen in crafts making businesses to shed light to their creative process. It projects an image of timelessness and wisdom which is great if you’re going for a unique look. Since wood signs are less common, it commands attention from your guests and clients.

Wood can be stained with the colour of your choice and can be combined with other materials like acrylic to create the letters. Some wood signs feature live edge panels, revealing a piece of the tree’s original bark which adds a hint of elegance to your front lobby.

  1. Formed plastic

Formed plastic is a UV-stable and fade-resistant material that works best for both indoor and outdoor lobby signs. A sheet of plastic is placed over a mould which is then melted to take the mould’s shape. Formed plastic lobby signs are typically lighter than PVC or acrylic signs and offer greater depth than their plastic counterparts.

The colours, shapes, and letters are virtually limitless with formed plastic. Colour options can also be customised according to your preferences, with finish options ranging from satin, matte, glossy, and even chrome.

  1. Digitally printed or cut vinyl

If you’re looking for a simple lobby sign that just works, then digitally printed or cut vinyl should be your main choice. Thanks to full-colour digital printing, you can get a lobby sign that’s an exact match to your brand’s logo or design. For signs where colour specificity is important, digitally printed vinyl can replicate the colours accurately.

Cut vinyl has the background of the design cut out which makes the sign appear hand-painted onto the wall. While the colour options are limited, they can be layered during installation if you need more than one colour.

1 2 3
LET’S GET IN TOUCH

Company
First Name*
Last Name*
Suburb
Email*
Work Phone
Mobile Phone*
Note*
 
Verification Code


×