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business signage
Written by admin

How a Sign Company Creates Custom Signs

Custom signs play an important role in helping your business stand out from the competition. It helps convey your message more effectively and captures the attention of potential customers, thus leading to increased foot traffic and sales. A lot goes into sign making that truly represents a brand and the whole fabrication process may vary depending on the signs and materials used. 

In this article, we’ll be talking about how a sign company creates custom signs which starts from the consultation all the way to the finished product itself.

Step 1: The consultation process

The first step in creating a custom sign is the consultation process. Here, the sign company obtains key information from their clients regarding their business, their logo ideas, and more. Some of the details you’ll need to provide during the consultation are:

  • What your business offers – The products/services that you offer will provide a solid foundation for the whole sign fabrication. You want your custom signs to reflect the industry you work in to better communicate with your clients. For example, businesses in the banking industry may opt for a clean and executive look while design firms and SMEs can get away with a bit more creativity whilst maintaining a professional image.
  • Your business logo – The styles, colours, and images used in your logo serve as strong influences for creating custom signs. Great signage companies know how to integrate your business logo into your signage whether it be for indoor or outdoor use. Choosing the right font and colour scheme is critical to ensure a consistent tone across your brand.
  • Your budget – How much are you willing to spend on your custom signs? Take note that expensive signs don’t necessarily make them more effective than affordable ones. Since custom signs can be made of different materials, an expert signage company can work with almost any budget and deliver custom signs that best reflect your brand image.
  • Your target audience – Who is your ideal client base? If your target demographic ranges from millennials to Gen Zs, then you may want to induce a bit of flair and vibrance to your custom signs. If you’re targeting older people, a simpler and more straightforward design language may work best for them. Knowing how to target your market can make your signage more effective and rewarding.
  • The location of your business – Where your business is located will help a manufacturer pick the right materials that will last through multiple climates. The architecture of your building is also a key factor that sign companies will consider since they want your signages to blend in with your property’s design.

Step 2: The design stage

After the initial consultation process, the sign company takes all of the information they’ve obtained to come up with some sample designs for you. There are a couple of steps to the design stage which can vary depending on how the designer approaches it.

  • Concepts The first thing the designer will do is create a couple of rough ideas based on the preferences you’ve highlighted. This includes the styles, fonts, materials, and sizes of the signs. From there, you can choose which of the concepts you believe works best for your business. Don’t hesitate to ask your sign designer for recommendations if you’re unsure about your choices.
  • Mock-ups After selecting a few design concepts, manufacturers will typically provide digital mock-ups for you to get a feel for how the signs look. If you can provide photos of where the signs will be placed, the designers can integrate a digital mock-up of their design into the pictures.
  • Signing off – Once you’ve confirmed the design, the specifications, and the materials to be used, the final step is to sign off on a project. With your approval, the designer can go ahead and start bringing your custom signs to life.

Step 3: The making of the signs

Perhaps the most exciting part of the whole sign creation process is making the signs themselves. Here, the manufacturer gets to work and creates different signs that will go into different areas of your business. Below are some examples of signage options and how signage companies make them.

  1. Channel letters

Channel letters are outdoor signs that are made of individual letters. The sign company creates separate letters and numbers using either aluminium or acrylic. Channel letters come in a face-lit option where designers install internal lighting to light up the characters. Reverse or halo-lit varieties illuminate from the back to give a soft glow that projects to the building. Channel letters are an eye-catching option which makes them perfect for high-rises and storefronts.

  1. Blade signs

Blade signs are one of the most popular signage varieties and are typically installed from the side of a building to get the customer’s attention. Manufacturers create a mounting system for the blade signs which range from a simple pole and frame all the wa to a decorative sign bracket. Manufacturers offer these signs in illuminated and non-illuminated versions depending on the client’s request.

  1. Interior lobby / reception signage

As the name suggests, the interior lobby signs are placed above a front desk or somewhere around the lobby. Such signages come in a wide range of styles, colours, and materials to display your business name in a creative manner. Like blade signs, they also come in lit or non-lit versions.

  1. Mandatory/statutory signage

Mandatory, statutory or directional signages are basically signs that inform customers of the different on-site features of the establishment such as floor levels, fire exits, parking signs, and more. Manufactures aim to create this signage that is simple and easy to read, with some signs having raised lettering and Braille for handicapped individuals.

  1. Neon signs

Neon signs are a classic and evoke a retro feel to any business establishment. What makes neon signs unique is its construction process. The sign manufacturer bends the glass tubing to create the characters according to your exact specifications. They then fill up the tubing with the gas and mount it on a sturdy framework to create a vintage-looking sign that works best for pubs, bistros, restaurants, and the like.

Choosing the right manufacturer for your custom signs

As we’ve guided you through the fabrication process of custom signs, you may have realised that your business needs its own new signage. Not all sign companies are created equal and the last thing you want is to work with a manufacturer that doesn’t share the same ideas and design concepts you have.

This is where Signarama comes in. As one of the leading signmakers in Australia, our industry experience and expertise has led to many satisfied clients who’ve taken their signage game to the next level. Our wide range of signage products ensures you have the right sign for your business and our team of expert designers can integrate your ideas and brand images to a professional standard. For more information on our products and services, feel free to contact us today and we’ll reach out to you as soon as possible.

Signage Joondalup
Written by admin

5 Benefits of Using Custom Signs for Your Business

Whether you’re building your brand for the first time or you’re looking to expand your horizons, creating custom signs is a great way to breathe life into your business. They help capture your customer’s attention, they project your brand image in a creative way, and they help direct foot traffic to your establishment. Custom signs come in a wide range of styles, colours, fonts, and designs that make them truly unique to your own business.

Being able to communicate well with your target audience has plenty of benefits. With custom signs, your entire design can speak to your customers in ways you’ve never imagined. Here are 5 good reasons why you should consider using custom signage.

  1. Custom signs promote your brand

You often hear the term “branding” these days, but why is that exactly? It’s because branding is about creating a unique image that your customers can associate your business with. There will always be competition regardless of which industry you’re in and if you want to draw in more customers, then you have to separate yourself from the sea of identical businesses.

This can be achieved by using custom signs. Because custom signs are well, custom, you can create signages that are like none other. There’s no better way to project your image onto your consumers than a well-made sign that’s distinctive and creative. It’s like having an advertising and promotions firm working for you and the best part is that custom signs are visible 24/7, meaning you get full brand exposure all day, every day.

  1. Custom signs are versatile

There’s virtually no limit as to how you want your custom signs made. Want a retro and vintage feel to your establishment? Throw in a couple of neon signs for that old-school vibe. How about illuminated channel letters on top of your business entrance to create a statement look? Custom signs are as versatile as they come and you can place them anywhere like behind reception desks, in storefront windows, and along walls.

But that’s not the only thing that custom signs have going for them. Since they can be created using a variety of materials, you can obtain unique signage that fits within your budget and requirements. A professional signage company can take elements from your existing logo and incorporate it into their design to create versatile signage that you’ll be proud to display both outdoors and indoors.

  1. Custom signs showcase your value

When you invest in custom signage, you’re sending a message to your target audience that you care about your brand image. You care about how your business is perceived and what its value is to the consumers. Most startups struggle at the beginning because they’re reluctant to invest in proper marketing. With custom signs, you can showcase your value and boost your profitability all while maintaining a consistent tone to your messaging.

  1. Custom signs bring success to your business

Custom signs remind people each day about your brand and being visible to your target audience can influence their actions and lead them to your establishment. The vast majority of your customers are likely to be people who live and work within your location and they’re likely to notice your business when you have custom signs in place.

Like any other marketing strategy, you need to be innovative with custom signs to make them even more appealing to your customers. That way, you can generate more interest and bring not only foot traffic to your store, but ultimately success too.

  1. Custom signs eliminate the guesswork

A lot goes into marketing that it can feel overwhelming at times. This is especially true if you’re just starting out and you want to establish a solid brand reputation. The good news is that custom signs help reinforce your brand whilst eliminating the guesswork at the same time.

Not sure which design concept works best for you? Just ask a professional sign manufacturer for some recommendations. Even the whole design phase can be totally outsourced to an experienced signmaker and they’ll come up with interesting ideas that match your brand’s tone and image. Nothing feels better than knowing your signs are created by industry experts which can help boost your confidence and get you up and running quickly.

ye olde lolly pop shop sign
Written by Daniel Lummis

The Importance of Signwriting to a Business

When it comes to brand management, one of the key elements you should consider is signage. Using signage allows you to communicate with your target audience in a way that’s unique to your company and brand image. This can be achieved by hiring a professional sign writing company that can create attractive signs for your business. Signs are not only for displaying particular information to your customers, but they can function as a visual and inanimate salesperson for your business. There are a lot of benefits in utilising signage which we’ll go over in this article in further detail.

 

  1. Convey your brand’s message more effectively

According to Australia’s leading signage and wayfinding consultancy, signages represent a brand’s most visible form of communication. Outdoor signage and window graphics can influence how a brick-and-mortar store can capture the attention of their customers.

Signs do more than just relay info as customers make assumptions of a business according to the quality and attractiveness of these materials. This assumption translates directly to how customers perceive the quality of your brand’s products/services.

When outdoor signages are complemented with wayfinding design, it allows you to maximise brand exposure. This, in turn, provides greater opportunities for acquiring new customers and repeat business. Similarly, poor or low-quality signage can deter customers from conducting business with your brand.

 

  1.   Provides a competitive edge

One of the main challenges of any business is how to make their brand stand out amongst its competitors. Oftentimes signage can be the differentiating factor however, between people choosing your brand over anyone else. A creative and unique storefront sign can draw attention from a distance and have customers walking into your store.

Partner that with a perfectly well-thought-of location and you’ll most likely gain a competitive advantage over your competitors. Your outdoor and wayfinding signage should be in a high traffic location closest to your business. Onsite signage will provide the added benefit of allowing people to discover your brand’s physical presence much easier.

 

  1. It’s a cost-effective marketing tool

With the rise of online marketing tools, signages are often left as an afterthought. In reality, signages are still a meaningful way to market your business and it’s a cost-effective one at that. When paired with both traditional and online marketing, signages can become an essential component of your brand’s marketing strategy. In fact, both small and enterprising businesses benefit from using signs as a marketing tool to maximise their audience reach.

Sure, there are other tried and true methods such as billboards and newspaper advertisements. but these promotional strategies do not have the same longevity as signs. Signage can be an exterior ongoing marketing campaign visible 24 hours a day, 365 days a year.

Consistency is essential when using signs as a marketing tool to creatively communicate your promotional campaigns. Promote a narrative with your signage by using the same fonts, colours, and themes consistently.

This will help your brand become more recognizable. It will also allow customers to start a relationship with your business. This, in turn, also increases brand loyalty.

 

  1. Increases sale opportunities

Well-designed, quality signage can generate unplanned impulse stops. In fact, the U.S. Small Business Administration estimates that between 20 to 45 percent of business sales come from impulse sales.

This is why signage should be placed in the right locations. The checkout counter, for example, can direct customers and inspire additional purchases. Digital signage solutions offer dynamic messages that can attract more in-store sales.

 

  1. Builds brand awareness

The greater the recognition your brand has, the easier it is for your brand to affect perceptions and attitudes. This encourages a feeling of connectedness with your audience. In the end, this results in repeat purchases and a greater market share.

Signage is a critical component in driving brand recognition. Coca-Cola and Starbucks are two examples of brands that use signage to its full potential.

To fully capitalize on signage, you must create a narrative that illustrates your company values. This narrative should be exemplified in your company branding and signage. This allows customers to make connections with your brand long before they’ve entered your retail store.

 

All signs point to success

Signage is a versatile business tool that can serve a myriad of purposes. Signage can serve as a visual solution to numerous business problems such as wayfinding, sales, brand recognition, and competitive advantage.

By working with the right signage and wayfinding design consultancy, and employing the right branding elements and narrative, signage can act as a visual symbol to drive greater attention to your business.

business staff
Written by Daniel Lummis

A Guide to Choosing the Right Signwriter for Your Business

Hiring a signwriter may feel quite daunting of a task. After all, they are the ones responsible for conveying the exact message you want your customers to understand. A good signwriter knows how to mix and match design elements that will put your business on the map and attract the right people. But the big question is, how do you choose a signwriter? And what are the signs you should look out for when working with a signwriter?

In this article, we’ll be going over a few key considerations that you should keep in mind when selecting the right signwriter for your business. For anyone looking for professional sign writers in Perth, get in touch with us today for more information.

Experience is very important

Signage is one of the most integral parts of your company’s branding and the last thing you want is to work with a team of amateurs that have no clue with what they’re doing. Signage needs to look polished and professional and this can only be achieved by hiring a signwriter with sufficient experience and expertise.

Look for a signwriter with a wealth of portfolio across all mediums. One way you can tell a signwriter is well-versed in the industry is when they’ve served numerous local enterprises. You should settle for no less than first-class signage that captures your brand and boosts your local presence.

 

Ability to demonstrate creativity and versatility

Want to have a leg up against your competitors? Then you should definitely possess signage(s) that are unique and interesting. Look for a signwriter that leads the way in terms of innovation and style. A quick glance of the company’s portfolio will give you a good idea of how they execute their design cues. Each sign should stand out and make a statement. If you see this in the signwriter’s previous work, you can feel confident about them working with your own signage.

Creativity and versatility are two key traits of a successful signwriter. Are you into artsy wall murals? Or do you prefer vehicle wraps instead?  They should have no problems suggesting numerous design concepts that fit your wants, needs, and preferences. 

 

Groundbreaking in approach

Signage needs to work not only for your business but for your customers as well. A-frames, 3D signs, banner stands, illuminated letters; all of these must be active and engaging, not passive and forgettable. A great signwriting team will use their knowledge and expertise to craft artful pieces that give excellent results. Look for a company that uses state-of-the-art technology and for printwork and design. Modern signages that blend with your company’s branding is a surefire way of drawing in the right audience to your business.

 

Create a list that includes all signage services

Usually, any branding company that works in the signage industry tends to offer a wide range of services. To avoid spending a lot of money, make sure that you invest in a signage company that has all the features you need. Write them down, select a budget, and you will be good to go in this regard.

 

What type of products do they offer?

An essential thing to keep in mind is that most companies in the signage industry tend to be specialised. So, you have to see whether they can work on the desired type of sign or not. Adapt to the situation and take your time to study all the options before you make any pick.

 

What materials should you opt for?

Every signage company will tend to use different materials. Some signs are made out of carbon fibre, others are made out of plastic, while others can be steel-based and so on. There are numerous options when it comes to material and media type. However, the material selection is pretty subjective, so you are free to choose the one you like the most and suits the project in hand. A good sign company will give you all the specifications on each material and media type.

 

Durability matters

Durability is synonymous with quality in this regard. You want to work with a signage company that can offer you the most durable signs out there. You want to make the right investment and focus on products that will withstand any weather changes and day to day use. Keep this in mind when you select the right signage company for you and the results can be very good in the end.

 

Do they offer include installation?

Not all companies in the signage industry include installation. Talk to us Signarama Joondalup today for an obligation free consultation regarding your signwriting needs.

shop signage
Written by Trine Larsen

Pre and post Covid – should Perth business owners take a different approach?

Over the past 6 months, as a community we haven’t seen as much; change, innovation, the need to adjust and rapidly adapt than most Perth business owners are likely to experience in their entire business careers.

2020 started out with a sense of optimism in the air. The business was steadily growing, interest rates were low and falling, the Budget was coming back in to balance. For our organisation specifically, Signarama Joondalup was looking forward to celebrating our 20th year in business, with various celebrations and promotions planned; our ’20 in 2020’, as well as experiencing a steady increase in revenue.
And then IT happened……..COVID.

And overnight, all plans and projections were thrown out the window. Our mode of operation and thought processes immediately flipped from one of well-planned execution to one of surviving at all costs, and sort out the rest later. Our challenges morphed from whether we were going to hit our monthly targets, to whether we had enough toilet paper and hand sanitizer, or would we have to resort to rations? Doing more with less became a necessity, and drove the requirement for challenging old thought processes that no longer applied to the new business landscape so many were encountering.

A complete mindset change was required within days. New plans implemented within weeks. Whew!
Now, we head out of the other side of the crisis to try to re-establish a form of business normality. So, what did we learn? What could we have done better?

More importantly, what should we have done prior to this major event that would have made passage through it easier?

In times of boom or very healthy business conditions, business owners tend to relax their marketing efforts. They exude optimism that good times will continue forever. As a Perth signage company that assists with these marketing and branding messages, we often hear businesses say “I don’t need to advertise, I’m busy enough already”, or “I have enough regular clients who feed me work. They’re not going anywhere, and neither am I”, or “I can’t afford to take my van off the road for a day to have graphics applied, as I will lose too much money”.

Well, there is a belief in marketing that when you are busy, that is precisely when you should market hardest. This is to counteract for any unforeseeable blips, or speed bumps along the way (or in the case of COVID, a very big mountain). Life is unpredictable and realistically this preparation or forward planning while you’re busy forms part of your crisis plan, if things go south. Your ability to promote your success when you’re busy will compensate for when you are not.

A few important questions to ask yourself:

What happens when that client who proclaims they don’t need to advertise as they are busy enough already, suddenly ISN’T?

What happens for that business that has enough clients feeding them regular work suddenly DOESN’T?

What happens to the client who couldn’t take their vehicle off the road for some good signage or vehicle graphics and branding suddenly has too many days with no work on?

I can tell you from my 20 years of experience.

They have built up machinery and overhead costs that were based on those good times continuing forever. Equipment and vehicle leases, large staff numbers, and a large building with excessive rent built in. They have built their business on the assumption that the very marketing that made them a success is no longer required. At the hint of a downturn, they turn back to the signage or graphics that helped with their growth and success. But sometimes it is too late. Leaner, more nimble and marketing focussed competitors step in to try to take the space that they once dominated. For the business that cut their marketing spend when times were good, with their in-built overheads, deteriorating cash flow position, and lack of brand awareness and marketing strategy in place, it can take too much money to turn business around.

This is where good signage for buildings or vehicles from Signarama Joondalup can come to the rescue. I have personally had a customer recount to me how they left our premises with a vehicle with new signage and graphics on it, driven about 50 metres and called into a deli to buy a drink. A prospective client saw their graphics and started to chat with them, and they shook hands on a deal worth in excess of $15 000 revenue. Now that is fast and measurable results. The great thing is, those graphics will continue to work for that business owner for the next 5 years, and continue to generate business 24 hours per day, 7 days per week, 365 days per year, even though they paid for themselves many times over in their first 15 minutes out in public.

Signage really is the Silent Salesperson for a business. You pay for it once, and it pays you many times over its lifetime.

So the message and lessons to come out of this COVID event is that even when Perth business owners are busy, that shouldn’t be a signal to stop marketing. Good signage, design and graphics are absolutely essential to ‘smooth out’ the peaks and troughs in business. To keep consistent work flowing in. To insure against potential future disasters like COVID. To soften any future blows.

As we emerge from this major shock, the businesses that emerge faster, stronger and better positioned will be those that have always kept up their signage, branding and marketing.

As the old saying goes, A Business With No Sign, Is a Sign of No Business!

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