Branding your business right can help your company grow long term, and given its impact, building signage is a great way to reach a broad audience.
Signs are a visual means to communicate with customers, and first impressions matter; so, in turn, does your building signs. Nothing looks worse for a business than dated and damaged signage or no signage at all. How will people find you if you have no signs?
Building signs in Perth are essential in any company’s marketing strategy. It can help reinforce your brand and highlight your business in a way few other options can. If you have gorgeous, well designed signs, it can make you stand out amongst the crowd. Exterior signs help promote your company 24 hours a day, 365 days a year making it one of the more important things to consider when it comes to your company branding.
Choosing the right building signage, and the right supplier is key to make that crucial positive first impression. With that in mind, Signs WA Joondalup has put together some important points to consider when choosing your building signage.
- Determining your budget
Building signage is a sizeable expense, but it is necessary for any business who want to make that all-important good first impression. The options are unlimited, from whole building signs to single panel sizes, simple ACP signs or an intricate 3D illuminated sign. Knowing your budget before going in, will make realising what is possible for your business all the easier.
When setting a price, keep in mind that the Return On Investment (ROI) will be significant if you choose the right sign, and a sign made from high-end materials can last far longer than subpar cheaper options, giving you better value for your money.
At Signs WA Joondalup, we are more than happy to discuss all the options available to you within your budget and help guide you through the jungle of options when it comes to building signage.
- Strata laws or council regulations
As you choose which type of sign to go with, you need to keep in mind that all suburbs in Perth have regulations and restrictions in place for building signage.
Few bother to deal with the bureaucracy of permits, and too often we see people ignore this step, but it’s very important to procure the right permits and approvals before erecting a sign. It’s a costly affair to put up a sign, only to have to pay to pull it down days later because you forgot to apply for permission.
Due to the intricacy of rules and guidelines, we can’t advise the legality of signage requirements, but at Signs WA Joondalup, we can help point you in the right directions in regard to rights and permits for signage in Perth.
Strata companies, in turn, often have their own particular rules for their buildings and what kind of signage they will allow. Many Strata companies have set panel areas where your signage must fit, no matter how your branding suits those dimensions. Having someone like Signs WA Joondalup by your side in such situations, will help when designing for set panels and make sure your brand looks its best within the restrictions put in place.
Where is the signage going to go? Some buildings are built for signage. Others not so much. Each building is different, as is each company. One size does not fit all when it comes to signage. So where to put the signs? This question can sometimes lead to some interesting and different design ideas. A slightly different building can be home to some innovative ideas, especially when it comes to 3D signage, 3D illuminated signage and individual lettering. Have a good look at your building and try to think outside of the box. Perhaps something a little different will catch people’s eye as they pass. If you are looking for something special, ask our designers for their ideas, they might have just the right one for your business.
When deciding on that all-important location, think about whose attention you’re attracting. Is your sign meant to be seen by drivers on the road? If so, higher up is usually better, but if you are in the city and trying to attract the attention of pedestrians, eye-level is more likely to catch people’s notice.
Another thing to consider when choosing where to put your building signage, is where or when are people going to see it? There is no point spending money on a sign no one will see, no matter how great it looks in that particular spot. Discovery makes for great building signage. It helps get you on people’s radars. Not only can the right location help commuters discover you on their way, but it will also help your clients find you. All the digital marketing in the world is worth nothing if your clients can’t locate your business premises.
Bigger is not always better. Some designs look better with a more lowkey design and size. Think about what suits your brand, do you want bigger, bolder, brighter? Or do you want a more simplistic approach at a smaller scale? Aside from personal tastes, the building you operate in may have restrictions regarding how much space you can fill. Or perhaps your budget only permits a certain size.
Whatever the reason, sizing is important, and making your branding look the best it can within set dimensions is equally critical. With a good designer at your side, you can choose the right size and shape for your sign to ensure a cohesive feel to your marketing. The right design can make any sign, big or small, look fantastic and draw the attention of potential clients.
Before going too far with design and great ideas, you need to consider installation. A great idea is counterproductive if it’s not possible to build and install. The final signage need not only look good, but it must stay put and be safe for all those who go near it. This is where going to a dedicated sign company like Signs WA Joondalup is important. We know how signs work and what to avoid when installing signs. We know how best to solve sticky problems with innovative designs to make your signs look as good as they possibly can, while still being safe.
Early in the process, a site survey should be conducted. Not only to gauge sizes, but to foresee any complications that might occur during installation. Issues can include accessibility, electricity, terrain and structural integrity of the building which needs to support the sign.
At Signs WA, we will guide you through all you need for the installation stage. And all you have to worry about is how good your final signs are going to look. Easy.
Signage in Perth is daily under attack from the WA sun and weather. Choosing the wrong materials can significantly lower the lifespan of your sign. Saving a few hundred dollars on cheaper material is worth nothing if your sign looks terrible in six months and ends up costing you clients in the long run. All signs, especially in Perth, should be made of high-quality materials and expertly installed, ready to last the long haul.
At Signs WA Joondalup we only use the best products available to us. The signage vinyl brand we use is 3M. We are a 3M Platinum accredited business, ensuring that your signs last as long as possible, looking great in the process.
Design is important and we can easily talk about it for days, but we don’t want to make this post too long. That is for another day, another post. When designing your building signs, we just want to highlight one thing and one thing only. Legibility. A beautiful sign is worth nothing if no one can read it.
There are many rules for legibility, and many surveys have been conducted on this age-old problem. How tall does a letter need to be to be seen from a certain distance?
Here is a little equation to help you figure that out.
LH= Letter height (Inches), LN=number of lanes LO=Lateral offset from curb in feet. The sign in question is by a road with three lanes of traffic, offset 11 metres from the road. It reads as this LH=(3×10+36)/5 Which means the letter height needs to be 13.2 inches in height (335mm) to be legible from all three lanes. And there is an equation to be made for each individual sign designed.
The equation above is a simple guideline, and some fonts are easier to read than others, so having a designer by your side who is intimately familiar with fonts and how they read can make all the difference in your signage. Your sign needs to look good, but it also has to convey a message. Talk to our experienced designers at Signs WA Joondalup, and make sure you don’t just stand out, but can be read as well.
Building signage is such a big topic, and in future posts, we want to discuss different types of building signs in depth and how they each can work for a business.
At Signs WA Joondalup, we love signs, big or small, and we look forward to helping you with your next signage project.