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Written by Trine Larsen

Why Is Consistency Important For Your Vehicle Fleet Graphics?

It’s a known fact that well-designed vehicle graphics are one of the best, and most cost-effective ways to promote your business. This is one reason car wraps are fast becoming the preferred method of advertisement for many companies. It is estimated that a vehicle wrap costs only 4 cents per thousand impressions, which is significantly less than the $3.55 per thousand impressions estimated for a regular outdoor sign.

Why is vehicle fleet signage consistency important?

It’s worth noting that when having a vehicle wrap done, it is important to choose the right signage provider to partner with. If you are a company with more than one vehicle, it is recommended to stick with the same supplier for all your vehicle fleet branding to ensure consistency, not only in branding but also in stock and colours. Going elsewhere can mean your colours look different from vehicle to vehicle. Another issue can arise if you go to a supplier who uses subpar vinyl. In this case, you are likely to have the graphics fade far sooner than you’d like and driving around in a bad vehicle wrap is not a good look for any brand.

The exposure of vehicle signage is unlimited, and there is no other type of advertisement out there as effective, at such a low cost. Additionally, a well-cared-for vehicle wrap can last for 7+ years, making this a small onetime investment worthy of your consideration. Due to the great exposure and low cost, vehicle signage is perfect for any business, small or large.

Here at Signarama Joondalup, we only use the best products available. We are also the only vehicle graphics company in Perth WA, and one of only few across Australia, which carries a 3M Platinum Accreditation. With us, all vehicle fleet signage is given the outstanding warranty that only 3M can give. The 3M vinyls are consistently lauded as the best in the business, and only the best will do under the tough Australian conditions. Choosing the right stock and supplier will ensure your vehicle signage looks its best for as long as possible.

Not only is consistency when choosing stock important, but your branding overall should have a consistent feel to it. This is especially true in your vehicle fleet since all those vehicles will reach far more people than any of your other promotions. The more an individual recognises your fleet by seeing it around the city, the more likely it is that they will remember you. 

How Signarama Joondalup helps with the design and installation of your Fleet Graphics.

When designing your vehicle fleet branding, it is best to partner with a company with extensive experience in wrapping cars. Each vehicle is different, with different curves, and having the experience to know how best to marry your branding with your vehicle is a skill only mastered with years of practice. Here at Signarama Joondalup we have over 20 years’ experience in car graphics, and our highly trained designers know how best your vehicle can complement your brand and keep your signage consistent across several types of vehicles. We pay special mind to your brand and how it looks and reads along the car, making sure that your vehicle signage makes the biggest impact it can make and still fits within your branding guidelines. We take pride in ensuring your vehicle signage catches people’s attention and has an easily understandable message for your potential customers who see you on the go. 

When embarking on a big project like vehicle fleet graphics, having someone like Signarama Joondalup working with you on your Perth signage can make an otherwise big job seem a breeze. We are a national franchise, so even if half your fleet is in another state, it is no hassle for us to coordinate vehicle fleet graphic installations all over Australia. At the same time, we can ensure that all too important consistency in products used and design branding across the country. Nothing makes for a more professional look than well-coordinated and consistent branding across your vehicle signage. 

Return of Investment.

In short, when it comes to ROI (Return Of Investment) there are few better investments a company can make, whether you’re a one-man-band or a company with an extensive fleet. The cost of vehicle signage is relatively low, while the long-term value of your investment is incredibly high.

With a well-designed vehicle wrap, be it a car, ute or truck, a company can turn real estate they already own into an efficient mobile advertisement and branding tool with long-term benefits. 

So call our friendly team at Signarama Joondalup today. We are looking forward to chat about your vehicles and what we can do to make sure you stand out and get the most out of your vehicle signage.

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