Custom signs play an important role in helping your business stand out from the competition. It helps convey your message more effectively and captures the attention of potential customers, thus leading to increased foot traffic and sales. A lot goes into sign making that truly represents a brand and the whole fabrication process may vary depending on the signs and materials used.
In this article, we’ll be talking about how a sign company creates custom signs which starts from the consultation all the way to the finished product itself.
Step 1: The consultation process
The first step in creating a custom sign is the consultation process. Here, the sign company obtains key information from their clients regarding their business, their logo ideas, and more. Some of the details you’ll need to provide during the consultation are:
- What your business offers – The products/services that you offer will provide a solid foundation for the whole sign fabrication. You want your custom signs to reflect the industry you work in to better communicate with your clients. For example, businesses in the banking industry may opt for a clean and executive look while design firms and SMEs can get away with a bit more creativity whilst maintaining a professional image.
- Your business logo – The styles, colours, and images used in your logo serve as strong influences for creating custom signs. Great signage companies know how to integrate your business logo into your signage whether it be for indoor or outdoor use. Choosing the right font and colour scheme is critical to ensure a consistent tone across your brand.
- Your budget – How much are you willing to spend on your custom signs? Take note that expensive signs don’t necessarily make them more effective than affordable ones. Since custom signs can be made of different materials, an expert signage company can work with almost any budget and deliver custom signs that best reflect your brand image.
- Your target audience – Who is your ideal client base? If your target demographic ranges from millennials to Gen Zs, then you may want to induce a bit of flair and vibrance to your custom signs. If you’re targeting older people, a simpler and more straightforward design language may work best for them. Knowing how to target your market can make your signage more effective and rewarding.
- The location of your business – Where your business is located will help a manufacturer pick the right materials that will last through multiple climates. The architecture of your building is also a key factor that sign companies will consider since they want your signages to blend in with your property’s design.
Step 2: The design stage
After the initial consultation process, the sign company takes all of the information they’ve obtained to come up with some sample designs for you. There are a couple of steps to the design stage which can vary depending on how the designer approaches it.
- Concepts – The first thing the designer will do is create a couple of rough ideas based on the preferences you’ve highlighted. This includes the styles, fonts, materials, and sizes of the signs. From there, you can choose which of the concepts you believe works best for your business. Don’t hesitate to ask your sign designer for recommendations if you’re unsure about your choices.
- Mock-ups – After selecting a few design concepts, manufacturers will typically provide digital mock-ups for you to get a feel for how the signs look. If you can provide photos of where the signs will be placed, the designers can integrate a digital mock-up of their design into the pictures.
- Signing off – Once you’ve confirmed the design, the specifications, and the materials to be used, the final step is to sign off on a project. With your approval, the designer can go ahead and start bringing your custom signs to life.
Step 3: The making of the signs
Perhaps the most exciting part of the whole sign creation process is making the signs themselves. Here, the manufacturer gets to work and creates different signs that will go into different areas of your business. Below are some examples of signage options and how signage companies make them.
- Channel letters
Channel letters are outdoor signs that are made of individual letters. The sign company creates separate letters and numbers using either aluminium or acrylic. Channel letters come in a face-lit option where designers install internal lighting to light up the characters. Reverse or halo-lit varieties illuminate from the back to give a soft glow that projects to the building. Channel letters are an eye-catching option which makes them perfect for high-rises and storefronts.
- Blade signs
Blade signs are one of the most popular signage varieties and are typically installed from the side of a building to get the customer’s attention. Manufacturers create a mounting system for the blade signs which range from a simple pole and frame all the wa to a decorative sign bracket. Manufacturers offer these signs in illuminated and non-illuminated versions depending on the client’s request.
- Interior lobby / reception signage
As the name suggests, the interior lobby signs are placed above a front desk or somewhere around the lobby. Such signages come in a wide range of styles, colours, and materials to display your business name in a creative manner. Like blade signs, they also come in lit or non-lit versions.
- Mandatory/statutory signage
Mandatory, statutory or directional signages are basically signs that inform customers of the different on-site features of the establishment such as floor levels, fire exits, parking signs, and more. Manufactures aim to create this signage that is simple and easy to read, with some signs having raised lettering and Braille for handicapped individuals.
- Neon signs
Neon signs are a classic and evoke a retro feel to any business establishment. What makes neon signs unique is its construction process. The sign manufacturer bends the glass tubing to create the characters according to your exact specifications. They then fill up the tubing with the gas and mount it on a sturdy framework to create a vintage-looking sign that works best for pubs, bistros, restaurants, and the like.
Choosing the right manufacturer for your custom signs
As we’ve guided you through the fabrication process of custom signs, you may have realised that your business needs its own new signage. Not all sign companies are created equal and the last thing you want is to work with a manufacturer that doesn’t share the same ideas and design concepts you have.
This is where Signarama comes in. As one of the leading signmakers in Australia, our industry experience and expertise has led to many satisfied clients who’ve taken their signage game to the next level. Our wide range of signage products ensures you have the right sign for your business and our team of expert designers can integrate your ideas and brand images to a professional standard. For more information on our products and services, feel free to contact us today and we’ll reach out to you as soon as possible.