- Project Date 01 Jul 2019
- Location Joondalup
- Category Building Signage (External)
We always appreciate when local business owners give us the opportunity to assist with their signage requirements, not only because Signarama Joondalup is a locally owned franchise, but the branch has been in the area for 20 years and has significantly contributed to the Joondalup business community. When Battery World approached us, it was clear their existing signage needed an upgrade, the team jumped on the opportunity to revitalise the premises with a full signage overhaul. The finished solution was designed, produced and installed by the Signarama Joondalup team. Our in house designer worked closely with the customer, to ensure the best outcome that reflects a strong branding presence.
Unlike typical signage projects, this one was unique; as one of the deliverables required all the exterior façades to be painted. For this section of the project we enlisted the services of MG Aussie Painting, the quality workmanship from their team created a striking purple canvas for our installers to apply the manufactured signage to. The colour used matched Battery Worlds style guide, which our team understood the importance to adhere to. Also during the planning process our team had identified the need for the freshly painted façades to sit for several days, allowing paint emissions to out-gas. Scheduling for this process ensured that the signage that would be installed didn’t fail from solvents reacting with the adhesives. This is an especially important step when installing signage, and at Signarama Joondalup we understand the need to be safe and not take unnecessary risks.
Due to Battery World’s location, their building is visible from 3 main roads. It was critical when designing the building signage that our design team scaled the corporate elements to make the best use of the available space and give the brand prime exposure from all angles. Once the design concept was approved our production team moved to fabricate several router cut Aluminium Composite Panels (ACP) signs, the largest being 12,200 millimetres wide and nearly 2,000 millimetres high. Each panel was faced with high quality digital prints, printed on 3M’s IJ35 vinyl and over laminated to extend the life of the print. Our team installed these panels using high strength polyurethane structural adhesive. Mechanical fixings weren’t possible, as we weren’t allowed to drill into the building itself. On the eastern side of the building, we covered the unused windows with ACP and painted them the same purple as the walls, to make them blend in. These windows had previously been covered in wooden panels, which had been vandalised considerably. The use of ACP as an alternative made for a sturdier cover up of the unused windows.
To ensure that all of the colours in the corporate brand were utilised effectively we inlayed yellow ACP to the decorative section that surrounded the upper perimeter of the building. The use of this complementary colour offset the purple and the contrast provided it a little extra character. Furthermore, to the fascia signage, approximately 20 square metres of window graphics were printed and installed to each window. The same printer was used for all the graphics and by doing so we were able to control the colour consistency throughout the project and for any future additions. Our team installed one-way vision graphics to the western side of the building, this media was selected to provide security for the premises and on the southern side minimal window graphics were used to frame the entrance.
The execution of this project is definitely one that the team is proud of, the signage looks beautiful and is highly visible from 3 main roads. Also by partnering with 3M for our vinyls, Signarama Joondalup can ensure the longevity of the signage for years to come.