- Project Date 10 Jan 2020
- Category Vehicle Signage
Days before Christmas 2019 Intafix Ceilings came to us with the desire to have their new vehicles wrapped in the New Year. We were of course more than happy to help, and with the holidays looming, we decided to try to pin down a design before Christmas and have it ready for installation on our first day back in the New Year.
This left us only with a day to complete our design concepts, make changes, get approval, do check measures and set up all our design files, including preparing the graphics for installation. All of this was done within the short period of time, but making sure quality wasn’t sacrificed to achieve the deadline requested.
Having a well established business relationship with Intafix Ceiling helped, as we had previously completed trailer graphics for them. Our designer’s knowledge of the brand elements meant they were able to ensure branding consistency between the fleet vehicle and trailer graphics. They were able to adapt existing designs from a flat surface, to something suitable for a vehicle; making the necessary adjustments to allow for the curves and contours. Together the client and designer worked through the artwork while having the vehicle on the premises. All these decisions were discussed with Intafix Ceilings while our team members did the design. Even the exact position of the orange band was discussed at length to make sure we got it exactly right. It was even decided that this band would become a permanent fixture in future branding. Nothing makes us happier than when we help a client come up with a design that is then implemented in future marketing collateral.
The rest of the design was created with visibility and legibility in mind. The logo was placed in the optimum spot both on the sides and on the back to catch people’s attention. The logo itself shows what Intafix Ceilings do with a great graphic, so not much else was needed on that account. To add a bit of flair, we placed a watermark of their graphic behind the logo but kept it to that. Too many flashy graphics would drown out the text on this vehicle. Which brings us to the bullet points. If you have read our science behind design post, you know we suggest only 6 bullet points, but that wasn’t an option for these vehicles. For these vans we had to fit in 11 and make sure it wasn’t lost in the graphics. Additionally, the bullet points had to be on no more than 3 lines, further complicating the matter of making them legible. By keeping the logo and graphics to a minimum, we left room for the bullet points. We made sure they were as legible as possible by leaving them on a mostly white background, only disrupted by part of the watermark. The orange breaks between the words help the reader focus their attention when reading and makes it easier to digest. As for size, we stretched the wording out from wheel arch to wheel arch to get the most out of the space available.
For the science behind design post, click this link https://www.signswa.com.au/science-behind-car-wrap-design/
Both of the fleet vehicles were printed on 3M IJ380 and laminated in 8518 for a long term graphics solution. At Signs WA Joondalup we understand that quality vinyls and laminates are only as good as the installer, and therefore Management has invested the resources to ensure our installer staff are certified by the 3M Platinum Select Install programme. Our processes from start to finish comply with 3M standards of production. Due to this dedication allows Signs WA Joondalup to offer the 3M™ MCS™ Warranty with our completed vehicle wraps. We are sure, with the right care, these cars are going to look great for years to come.
We want to thank the guys from Intafix Ceilings for being such great sports and taking the time out of their day to make sure this could happen. Both vehicles turned out great, and we established branding consistency for the client going forward. We are happy with the outcome of this particular job, and we look forward to working with the boys from Intafix Ceilings again in the future.